'

Fall Toy Preview

Creative Play Retailer Logo Creative Play Retailer

Selecting Children’s Play Products that Sell

When purchasing children’s products, consumers are more selective than ever. Coloring playhouses are an ideal offering to capture a child’s imagination while also exceeding the expectations of the buyer. However, there are several merchandizing and space considerations to select playhouses that sell.

Providing Variety

A broad product line ensures your customers can find a playhouse for any child and every occasion. For example, MY VERY OWN HOUSE® provides a creative canvas that appeals to boys and girls as the perfect gift. Playhouses provide endless entertainment for birthday parties, sleepovers and classroom activities. Playhouse designs include a Cottage, Theater, Grocery, Castle, Hide & Seek and Pirate Ship with windows, doors and fun images.

Maximizing Display Space

Space constraints limit the number of items that can be merchandized in store, yet customers like to see, touch and feel products. That is why MY VERY OWN HOUSE® offers POP displays for its larger playhouses that are half the size. For smaller playhouses, the product is stored inside a six-pack display to minimize floor space while allowing easy access to merchandise.

Ensuring Quality and Safety

The playhouses you offer put your reputation on the line. Single-piece construction makes assembly quick for play and ensures it is simple to collapse for easy storage.

For durability, playhouses should be made of heavy-gauge commercial strength cardboard. To support sustainability, materials should be biodegradable, formaldehyde-free and recyclable.

For safety, corners should be rounded and edges should be smoothed. The inside of the house should be free of tabs and sharp edges. Playhouses should conform to ASTM, CHPA, & CE Toy Safety Standards.

MY VERY OWN HOUSE® is the only patented product on the market and is ranked # 4 in Top 10 Arts & Crafts Kits for Younger Kids by About.com "Parenting of K-6 Children." Parents, grandparents and teachers frequently refer our products to their friends, providing a strong word of mouth network to attract new customers. For more information, visit www.MyVeryOwnHouse.com, call 877-833-2221 or contact sales@Pharmtec.com.

Close
Get a FREE digital subscription to Creative Play Retailer magazine by signing up for our newsletter.