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Astra 2019

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There's Strength In Their Future

My First Workout® is an award winning, mom-founded company on a mission to build stronger family connections and instill a habit of fitness from the earliest age possible in every person. The key to a healthier tomorrow is getting kids involved today. This super smart kids-fitness program that focuses on fun and ease of use has quickly become one of the most innovative and critically essential new products to hit the market in 2019!

Certified Personal Trainer and Founder of My First Workout®, Michelle Miller, has over 20 years’ experience in the fitness industry including a degree in exercise science and fitness has developed this program just for kids age 5 to 10 years old.  The My First Workout® program is packaged neatly in a kit that comes with 8 pieces of exercise equipment that are kid size and age appropriate to complete a child's very own home gym. All the equipment needed to complete the poster of program 1 demonstrating 13 of the very best exercises for children to enhance performance in their sport, help prevent injuries and strengthen all the major muscle groups of the body in addition to improving coordination, balance, flexibility and stamina are included.  A "how-to" video of program 1 with Michelle and children properly demonstrating each exercise is also included to help parents confidently teach the exercises to their children.

Kids are loving this step-by-step program that builds confidence along with an understanding of the fundamentals of exercise. When program 1 is mastered, there are 11 more programs in the series and 3 additional pieces of more advanced equipment that all build from the first program. The My First Workout® program was thoughtfully designed taking all skill levels into mind so children can progress at their own pace.  

Named the 2019 National Parenting product award winner, My First Workout® welcomes each and every child to the wonderful world of exercise that does not discriminate in any way, shape or form.  Whatever body a child was born with, whatever interests they have in life, exercise simply improves individual quality of life for a lifetime.  Let's take a few moments out of everyday to get kids UNPLUGGED and STRONGER inside and out!

myfirstworkout.com
info@myfirstworkout.com
800-665-0360

Tips to Maximize Your Trade Show Experience

Every year, a new crop of tradeshows appears on our newsletters and calendars, and retailers must weigh the costs and benefits of attending, deciding which shows and exhibits are must-sees and which ones they can afford to skip. Each tradeshow varies in scope and target demographic, so it’s important to know what you want to get out of any given trade show before deciding to attend.

There are several other factors—like budgeting for your hotel and transportation expenses and managing your store while you’re away, for example—to consider leading up to the event. While preparing for large industry events might be stressful, we’ve gathered a few tips from trade show veterans to help attendees maximize their time at upcoming industry events.

  1. Make travel and hotel reservations early to maximize on discounted rates. Many shows have event dates posted and registration open almost a year in advance.
  2. Determine your primary, secondary, and tertiary goals you want to achieve by attending an event. Are you going to the trade show to learn more about marketing, to make contacts, or to check out latest trends for your inventory?
  3. Develop a list of “must see” and “want to see” exhibitors, speakers, and events. At a big show, you won’t be able to interact with everyone, so find out which vendors and industry contacts are most important for you to meet.
  4. If you are travelling with colleagues, split sessions to maximize data gathering.
  5. Make appointments with exhibitors with whom you really want to network.
  6. Pack for comfort. Have comfortable shoes and clothing. Veteran trade show attendees have measured that they walk an average of 10-12 miles at major shows in Atlanta, Orlando, and Las Vegas.
  7. Bring your own “carry-all” bag for materials you’ll accumulate at the convention center. Complimentary plastic bags are often uncomfortable, as they cut into your hands and make them sweat. If you’re networking, you’ll be shaking lots of hands, and nobody likes a clammy hand for a first impression.
  8. If available to you, bring your own branded gear. While people expect tradeshow booths to give away swag, you can advertise your brand with a branded shirt, custom pens, or other promotional products.
  9. Tell exhibitors you are on a tight schedule to avoid small talk and get straight to business.

10. Look for networking opportunities. Introduce yourself to people around you—at workshops, receptions, wherever—hand and collect plenty of business cards and social media contacts.

11. Be prepared to push for answers to questions that exhibitors are not prepared to answer.

12. Skip overly crowded booths and plan to come at the end of the day when traffic is slower.

After the show, set out a plan for implementing the information you’ve gathered. Organize and keep in touch with the contacts you’ve gathered, whether it means following up with a manufacturer to buy their products for your store or liking them on Facebook to stay in contact. Of course, these are only guidelines for preparation. Of course, these are only guidelines. Be sure to create your own checklist, tailored specifically to what your need company needs.

Get Creative and Express Yourself with Bobbi-Toads

What little girl doesn’t love to paint her nails? Now she can decorate her shoes to match! 

Bobbi-Toads Paintables are the first-ever sneakers that feature little “toes” embossed into the rubber cap, which can be painted with nail polish, over & over again (just like your real nails)! 
Bobbi-Toads Paintables work with any nail polish, but Bobbi-Polish is recommended because it’s non-toxic, eco-friendly, hypoallergenic, all-natural, and works on your real nails as well! 

Bobbi-Toads Light-Ups shoes feature 5 LEDs with either “toes” or side-panels that light up and can be decorated with nail stickers, encouraging people to get creative and express themselves! 
All of Bobbi-Toads’ shoes are made with vegan leather, and while the sturdy shoeboxes are encouraged for reuse, they are also 100% recyclable!

Bobbi-Toads was founded, quite-literally, from a dream. One Chicago man, Bob Stanley, had a dream in which he was told to invent these paintable sneakers for kids, what to call them, and to give back to a specific charity with the profits. Having been a printer his entire life, this dream was obscure to say the least. 

However, right after having the dream upon returning to work at the print shop, he saw they were working on a job for a new customer: the charity from in his dream, one that he’d never heard of before that. At that moment, it was clear he was to turn his dream into a reality.

www.bobbitoads.com

Helio Children's Educational Nightlight Projector

Helio Base Station emits LED light through specially designed discs whose content is projected onto the ceiling in a soothing contrast of shadow and light. Instead of seeing stars and moon projected onto the ceiling, kids are treated to a wealth of knowledge as they happily lie back and absorb entertaining educational facts and images that inspire lively interactions and enlightening discussions. Swapping out the discs changes the subject matter. The Base Station comes with 5 discs whose content ranges from exploring the cosmos to more earthbound matters such as the speed and sleeping habits of a wide variety of creatures. A number of exciting expansion packs are in the works, with learning curriculums encompassing subjects ranging from nursery rhymes and mathematics to phonics, sight words and past presidents. It's a fun and relaxing way for children to play and learn, both solo and with the entire family!


www.heliosite.com
info@helioproductionsinc.com

Little Moppet™: Branded for Fun

Little Moppet™ sets the standard for top quality products with a high fun factor, proving that not all children’s product lines on the market are created equal.

From wooden puzzles and toys (18 months+) to real gardening tools, exercise gear, tea sets, cookware, bathtub toys, and a line of imaginative and expandable play sets, the common denominator behind the entire Little Moppet™  brand is found in one word: FUN. Not only do they stimulate a child’s imagination, they also enhance a child’s cognitive and developmental skills, instill a healthy dose of  positive STEAM play value, and encourage “Learning through Laughter”.

Since the company launched in 1987, F.G.A. Inc, the Montreal-based company responsible for the Little Moppet™ brand, has continued to exercise its strong commitment to manufacturing smart, mindful games and puzzles and to manufacturing in a responsible manner. Made from eco-responsible wood, canvas, sturdy plastic, rubber, and/or metal, every Little Moppet™  product is designed for durability, longevity, and to fit smaller hands.

As it is increasingly recognized that continuous computer screen use can be harmful for younger brains, putting something in their hands and evoking a wide smile on their face, is sure to be a change for the good.

To place an order:
familygamesamerica.com
orders@familygamesamerica.com
Phone: 514 485-1834

Meet The New Girls In Town!

TOY FAIR BOOTH 1068

Meet Maru, the Latina girl. She’s more than just a pretty face with realistic facial features, she’s a doll that looks just like a girl! Maru is the main character in the Maru and Friends doll line, she is sold with her illustrated storybook that chronicles her real-life story with her new BFF from different cultures.

The Maru and Friends doll line includes, 20-inch all vinyl dolls, 13-inch Mini Pals, limited edition dolls and storybook collectibles. All Maru dolls are designed in America and sculpted by famed Dianna Effner.

Coming soon the animated adventures of Maru, stay tuned!

305-577-6878

www.maruandfriends.com

TOY FAIR BOOTH 1068

Corolle Celebrates 40 Years of Play

NY Toy Fair Booth #235

Corolle, the premium doll brand designed in France, is celebrating its 40th Anniversary in 2019. “It has been an incredible 40 years,” said Muriel Joron, Marketing Manager of Corolle SAS. “Corolle dolls are beloved around the world. Through so many trends and play patterns, the brand truly has withstood the test of time.”

Headquartered in Langeais, France, in the Loire Valley, Corolle dolls are treasured by children and handed down from generation to generation throughout Europe and worldwide. “With beautifully made products and enhanced play experiences, its little wonder Corolle continues to be an industry leader,” said Joron. “We are very excited to celebrate our 40th Anniversary this year and to bring today’s children updated versions of the dolls and accessories that generations before them have loved for 40 years.” 

To mark the occasion, Corolle is introducing two anniversary dolls this year: Calin Madeleine for children ages 18 months and up, and Léonie for children ages 3 and up. Longtime followers of the brand will recognize Léonie’s face – it’s Nouveau Né, one of Corolle’s first dolls. Both Léonie and Madeleine are dressed for a party, with a celebratory printed pattern reflecting Corolle’s French heritage. 

“There is nothing like the magic that happens when a baby or young child sees a Corolle doll for the first time,” said Joron. “The love and utter devotion on the child’s face when they hug and hold their Corolle baby is what truly sets us apart. Parents can trust that they are getting the very best for their babies.” Joron continued, “This year’s collection is truly enchanting, with the introduction of our Anniversary dolls, as well as updated fashions, accessories and more. These collections inspire a child’s lifelong adoration and companionship of Corolle.” 

Corolle is the premium doll brand designed in France, designed to be the perfect look, size, feel and scent for little ones to love and cherish.  

For more information, visit us.corolle.com

NY Toy Fair Booth #235  

GUND The Most Huggable For Over 120 Years

There's nothing like that special bond between a child and their first plush toys. For more than 120 years, GUND has been a premier plush company recognized for quality, on-trend, innovative products that appeal to the next generation of customers. Whether it’s a classic teddy bear, or a contemporary nursery trend, everyone is sure to fall in love with the GUND collection.


GUND is proud of its legacy of excellence and will continue to produce high-quality, unique products that evoke feelings of tenderness, warmth, and comfort that people love and cherish for a lifetime. Award-winning GUND, Baby GUND and license products – including Tillywig, TOBY Awards, TOTY nominations, and more – are loved by all ages, from infants enchanted by Flappy the Elephant to teen and adult fans of the adorable internet sensation, Pusheen, and are perfect for both play and collecting.


Come see the brand-new GUND showroom at AmericasMart Atlanta, now located on the 14th floor in suite #1433. Browse classic favorites and see what’s new for 2019! For more information, visit www.gundbusiness.com or call 800-448-4863.

VISIT #1433 AT THE ATLANTA GIFT SHOW

Meet The Animals That Teach

Pair books and matching decals for a perfect gift

Baxter’s Corner is committed to presenting values and essential life skills to create a positive change for future generations. Baxter’s Corner books are for every child from birth to eight years old. Entertaining, yet purposeful, the books can be used in a multitude of ways. The welcoming community of animals and the obstacles they face are reflective of our current society. The goal is to encourage caregivers and children to discuss some of the social struggles they face in today’s world, such as an absent parent, which is what Ally the Alligator deals with in Ally Alone.


Baxter’s Corner products are designed to work together:
Illustrations from each of the books are also available as removable wall decals. As your child becomes familiar with the books, the decals will reinforce conversations about the stories. Paintings of puppet animals, also available, are great for developing a child’s imagination and encouraging embellishment of the stories with his or her own details.


For the parent or caregiver:
Baxter’s Corner books are used to encourage intentional discussion of responsible choices and ethical behavior. Each book focuses on a value and the consequences when that value is not embraced. The books are not typical schoolbooks for early readers. They offer an opportunity for the caregiver to teach or reinforce crucial values and essential skills. The books’ unique GoBeyond section offers discussion questions and other activities to highlight what matters most from the story.


For the child:
Baxter’s Corner books are lovable and inviting. Children are naturally attracted to the rhymes, vibrant colors, and engaging story. Readers under the age of eight years old will receive the maximum benefit when guided by an adult reader.

Baxter’s Corner Collection I:
Ally Alone
What a Tree it Will Be!
Oakley in Knots
Sideways Fred
Ellema Sneezes
Gerome Sticks His Neck Out

502. 386.1473
www.BaxtersCorner.com


SMART gifts are trending!

STEM, STEAM, science kits, reading and more....as parents we are all interested in instilling that lifelong love of learning and we want to give our children creative play opportunities.  With each child that journey as a parent and child is different so whether your child loves to read or needs some sort of motivational help MARK-MY-TIME bookmarks and booklights are there to help.

We have been growing our line since we started in 2004 to now include bookmarks, booklights, and metronomes. This year we have partnered with Disney to expand our 3D fashion lines featuring your favorite characters and our all new Mickey Mouse products just in time for Mickey's 90th celebration on November 4th.

Parents, grandparents, kids and teens all know that a book is a wonderful gift to give and when you partner it with cool mark-my-time digital bookmark with a clock, countdown timer/alarm, cumulative timer and reading light you've got a gift with that WOW factor!  Now available in 36 award winning styles--collect them all!

All our product line features a time of day clock, programmable countdown session timer with alarm, cumulative timer that stores up to 100 hours of reading minutes, and a 60 second fluency timer.  The booklights additionally feature an adjustable arm with 3 bright LED reading lightbulbs, separate batteries for the light feature and an auto shutoff for the light when using the countdown timer.  Our product prices range from $8.95-$17.95 making them perfect for stocking stuffers, party favors and gifts.  

 Created by a Mom Inventor we are family owned and operated for over 14 years.  Check out our full line of products www.mark-my-time.com.

www.mark-my-time.com
sales@readingtimegifts.com
888-685-0257

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