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Toy Fair New York

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Crayon Rocks - Simply the Best Coloring Tool for All Ages!

The Perfect Tool for Holiday Art!

It’s fall, the leaves are changing, the weather is getting cooler and holiday art projects abound! It’s time for creative expression and what better way than with a soft wax crayon that allows them to color in large wide swaths.

Crayon Rocks help build the right muscles for pen and pencil use at the same time they can enjoy the pleasure of seeing real art appear before their eyes with ease and brilliant color. Take a look at some brand new first graders and their interpretation of the “Winter Duck”.

Crayon Rocks are simply the best coloring tool for young children! They are vibrantly colored and make beautifully textured art work similar to oil pastels. They are designed to strengthen the tripod grip muscles, preparing fingers  and hands for handwriting. The shape allows small
fingers to apply color in large, wide strokes. The size was carefully selected for the hands of young children! Used by occupational therapists and preschool teachers to develop fine motor skills. Crayon Rocks are non-toxic and conform to ASTM D 4236, EN71 and CPSIA.

These all natural soy wax crayons are made in our rural Kentucky shop from USA grown soybeans and colored with natural mineral powders. All aspects of our production, product and packaging is designed to have the lowest environmental impact while still providing a superior tool for young children who love to color.

Horizon Reinvents D.I.Y. Science

Horizon Group USA is today's dynamic leader in the creative D.I.Y. marketplace.  With a wide range of classic craft and S.T.E.A.M. activity kits, fashion-forward impulse products and crafts for all occasions, Horizon fuels creative hands every day with quality, trend-right products.

The original roots of the company date back to 1912 as a supplier to the decorative trim markets just outside of New York City.  In 2003, Horizon transformed from its humble beginnings to evolve into an industry leader across the creative craft activity and impulse markets. Since then, Horizon has continued to hold a respected and leading role across the retail community.

Horizon Group USA custom designs, develops and distributes a wide array of award-winning, national brands and programs; the most widely distributed brands include Just My Style, Made by Me and Discovery.  Horizon is well-known for its inspiring consumer packaging, attention to quality and trending content, streamlined retail execution and leadership in the creative activity industry.  Horizon’s products reach people of all ages in the United States and 24 countries across the globe.

As Horizon continues to focus on new innovation and category growth, the energy of its teams continues to grow in successfully delivering trend-right products for a great value.  Horizon aims to provide what families need for creative expressions in their everyday lives.

Horizon's award-winning Discovery™ activity line features a range of themes focused on both creative experiences and scientific experimentation.  Exciting and mindful play patterns focus on rewarding families with fun, educational, quality content.

YOU*niverse™ is an all-new smart fashion line where "Science Meets Style." The scope of products available ranges from D.I.Y. cosmetics to room décor. Each set includes vibrant, illustrated posters with dynamic facts about each theme.

Creative Kitchen™ is an award-winning line focused on building practical math and science skills while engaging children in culinary creativity and encouraging quality time in the kitchen. Food safe, kid-friendly kitchenware is complimented by an illustrated cookbook filled with kid-approved recipes!

The Museum of Modern Art (MoMA) has partnered with Horizon to introduce children to modern art masters through creative art sets.  These premium all-in-one kits feature projects, tips and techniques inspired by artists such as Piet Mondrian, Vincent Van Gogh, Jackson Pollock and more.

Horizon continues to develop quality, creative S.TE.A.M. projects across these and other fine brands.

www.horizongroupusa.com
908-810-1111
sales@hgusa.com

Imagine by Rubie's

Imagine by Rubie’s, where it’s play time, all the time! Developed in 2012 to focus on the growing trend in children’s dress-up attire, Imagine by Rubie’s is a toy division of Rubie’s Costume Company, Inc., offering a full line of dress-up costumes and accessories for children in separates as well as boxed sets. Each and every unique ensemble provides kids the opportunity to dress up as their favorite character 365 days of the year! It’s our philosophy to encourage kids to dream, believe and achieve through the art of imagination.

As one of the fastest growing categories in the toy industry, Imagine is taking the dress-up market by storm! Our high quality designs are developed to appeal to parents and children alike and include many popular licenses such as Justice League, Wonder Woman, Spider-Man Homecoming, Star Wars, Guardians of the Galaxy, Thor: Ragnarok, Teenage Mutant Ninja Turtles and Despicable Me.

Our goal is to inspire kids to go out and play and experience good old fashioned fun through their imaginations and creativity. Regardless of the day or time of year, kids can transform into one of their favorite Super heroes. There’s no limit to what a child’s imagination is capable of.

Kid tested - parent approved, Our Award winning products are designed to fit children ages 3 to 6 with some additional sizes available.  Our products are distributed online as well as at national retailers such as Wal-Mart, Target, Toys “R” Us and independent owned Toy Stores throughout the United States and Canada.

With new Styles and new characters, every child can be whoever they want to be with Imagine by Rubie’s!

www.imaginebyrubies.com, david@rubies.com, 516-577-9400

Jump Into a New Dimension

The pack is BACK, the original MadPax. We rock what is new and now for kids of all ages. Request a fly by and see what is on board for the Pack to School season.
 MadPax has the packfolio; the perfect case for definitive documents or laptop as well as the small pint, a picture perfect pack for those ages 1 to 3 and running free!

http://madpax.com/

sales@madpax.com

Rubie’s Acquires BuySeasons

Rubie’s Costume Company, Inc. announced that they acquired BuySeasons, Inc. located in New Berlin, Wisconsin. 

With the enhanced capabilities of BuySeasons,  Rubie’s will be able to offer their customers one of the most modern and efficient third party logistic facilities capable of fulfilling all costume and party needs.

Howard J. Beige, Executive Vice President of the Rubie’s organization said, " BuySeasons will now allow Rubie's to offer the leading fulfillment operation to our wholesale customers. We are extremely pleased to finally be able to offer a state-of-the-art  fulfillment solution for our customers".

Giuseppe (Joe) Soccodato, the Global Chief Financial Officer of Rubie's continued "I am very excited with the thought of joining together two of the leading companies in the Halloween and Party industry. This is sure to expand the range and variety of products available in the market while providing a best in class delivery system to the consumer."

Rick Barton, President of BuySeasons said "Partnering  with Rubie's will allow BuySeasons to dramatically increase our product offering as well as enhance our worldwide sourcing abilities. BuySeasons is very excited when we think about the synergistic benefits of this exciting combination as we look forward to enhancing our customer experience."

An All American company on a mission!

And that mission is:

To produce a unique and amazing product that will delight, inspire and entertain children; bring peace, quiet and joy to parents and grandparents; and stimulate the creative soul of everyone whose hands are touched by Wikkies.

Long regarded as the best travel toy out there, Wikki Stix are currently offered on five airlines as part of the kids’ meal program. Two new items in the Wikki Stix line address this fact:  The Traveler,  for kids 6 and up, and the Lil’ Traveler for the 3-5 year old crowd. 

Each offers plenty of Wikki Stix plus activities and materials to stave off boredom on planes, in the backseat, and at Grandma’s when the adults are all busy talking !  And each is in a cute red carry case.

Capitalizing on the fun and playful aspect of Wikki Stix, the company has a number of promotions centering on the Wikki Stix Fun Truck, a 1934 Ford Pickup.  “What better way to symbolize our all- American pride than with another all American classic," commented  Kem Clark, President of the Wikki Stix Co.

One major concept built around the truck is a program promoting stores who carry Wikki Stix, featuring the truck making a Wikki Stix delivery to that store.  Photos of the store and truck are posted on all social media sites, letting customers know where Wikki Stix are available.

On the more serious side, Wikki Stix are also widely used as a teaching tool and educational toy, offering fine motor skill applications, mistake-proof learning and tactile interaction for children with special needs. 

In business for 27 years, the Wikki Stix Co. is now seeing second-generation Wikki kids.... children of young parents who enjoyed Wikki Stix when they were kids.

TMI Toymarketing Intl., Inc. Owner Announces Retirement and Company Closure

Wilfried G. Demisch, Owner and President of TMI Toymarketing Intl., Inc. announced his retirement from business and the closure of the company by July 31,2017.

TMI has been importing and distributing the Gymnic Line by Ledraplastic S.p.A. Osoppo, Italy to the Specialty Toy Trade in the United States for over 32 years. Ledraplastic “Gymnic” has named “KETTLER” International, Inc. as their new US distributor, effective August 1, 2017.

TMI will continue accepting and shipping customers’ orders until July 21, 2017. The TMI San Diego office will remain open and staffed as needed into August and September 2017 and will redirect customers’ inquiries and orders to KETTLER USA.


SpinTales: Interactive Storytelling Magic of through the Augmented Reality

A New Spin on Story Telling

The advancements in technology have changed the way children play forever. Twenty years ago, children were outside until suppertime playing and burning off any excess energy from the day.

Today, smartphones and tablets have created a plugged-in world where instant gratification is the norm, and exploration, active learning and engagement with people have fallen to the wayside.

TILT Textiles is changing all that by creating products that ensure family time is more engaging and children are actively learning while playing with technology. SpinTales offers a fresh perspective on traditional play by turning story time into playtime with the new Jungle Rug and Enchanted Duvet.

The SpinTales Enchanted Duvet and Jungle Rug combine beautiful, quality textiles with augmented reality to create magical experiences by bringing characters and stories to life. Jump into a river with Milo, discover things big and small or do yoga with a frog. There is even a chance to spend time with Little Red while she finds her way to grandma’s house and meets the wolf!

SpinTales delivers creative and dynamic experiences for both parents and children through augmented reality, and offers an opportunity to play and learn at the same time.

Jump Into a New Dimension

The pack is BACK, the original MadPax

The pack is BACK, the original MadPax. We rock what is new and now for kids of all ages. Request a fly by and see what is on board for the Pack to School season.

MadPax has the packfolio; the perfect case for definitive documents or laptop as well as the small pint, a picture perfect pack for those ages 1 to 3 and running free!

The world is dynamic and backpacks should be no different. We kick down the door to what is new and NOW. We rock packs that are three pounds punk, a cup of funk and a dash of double dare.

MadPax are 3D inspired backpacks and power-packcessories that are the perfect fusion of fashion and funk-tionality. Our unique packs have all the pouches, pockets and zippered capacity that make no concession to utility.

Welcome to the fun factory. We've been waiting for you!

sales@madpax.com

UGears Mechanical Model Kits

UGEARS is the creator and manufacturer of unique self-propelled mechanical model kits designed for self-assembly without glue and made entirely of high-grade wooden material.

Some of our models draw inspiration from real-life mechanisms, some embody our unique ideas, and all of them have been designed by UGEARS from scratch. Our models are the original all-occasional gift, fun and smart hobby for kids and grown-ups of all ages. We’ve employed engineering know-how and production fine-tuning to ensure the assembly of our models is an engaging and rewarding experience for the whole family. We are very serious about the quality of our kits: apart from meticulous product testing and quality control, we source plywood from responsible and sustainable sources. In addition, while looking for a way to make the assembly experience smooth and enjoyable for our customers, we invented and patented our very own plywood joint design. And that’s only a start.

UGEARS is a startup established in 2014 in Kyiv, Ukraine. Today, less than three years later, UGEARS offers 20 unique models of gorgeous, intelligent design. The hobbyists are assembling UGEARS models in 80 countries across 5 continents, and we care deeply about the great support, priceless feedback, and kind advice we have received from each of them.

In our age of electronics people still want to be creative with their hands and mind, seeking that rewarding feeling of constructing something with their own hands, inviting their kids and grandkids into the awesome (and, admittedly, old-school but yet-so-cool!) world of mechanics.

Join us in bringing these unforgettable moments to DIYers of all ages!

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