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2018 ToyFest West Toy Trade Show

Toy Show Specials
Attendees who play their cards right by attending cash in on fabulous first quarter specials, unique industry events and a chance to work with vendors and reps all in the laid back, friendly environment for which ToyFest West is known.

Toy Categories Galore
In addition to toys, other represented categories include infant and toddler, gift, educational, museum, hobby and costume. Traditionally a manufacturers’ representative show, the move to Las Vegas Nevada saw an increase in vendor attendance, which will continue in 2018.

Over 600 Manufacturers
WTHRA is proud to present the 2018 ToyFest West Toy Trade Show. This toy trade show will feature over 600 manufacturers premiering their new 2018 products on the West Coast.

South Point Hotel, Casino and Spa

Sunday, March 11 – Tuesday, March 13, 2018

http://toyfestwest.com

Wikki Stix  - All American Fun

Where do you go to find a Liberog?? Wikkiland, of course. Where you also find a totally unique product that will bring out the creativity and imagination in every child.
It’s a concept that’s almost NEW these days. Something that will encourage children to DO...not WATCH!

Wikkiland is also the place where you’ll find pink hippos, green elephants, and purple dinosaurs...all the kind of whimsical creations kids love to make. And Liberogs. What is that, you ask? It’s the fun face on top of the Animal Activity Pak...a charming combination of a lion, a bear and a dog. Yup...only in Wikkiland.

Wikkiland is also unique in that it is the actual place where Wikki Stix are manufactured. They are not imported, but wholly Made in the USA. All Wikki Six products are manufactured,
assembled and shipped from the plant in Phoenix, AZ and most orders are available for 24-hour turnaround time. In business for 27 years, the Wikki Stix Company is a proud member of ASTRA and EdMarket.

Unique, too, are the multiple applications Wikki Stix have. As a teaching tool, they are regularly used by teachers of all levels.  For preschoolers, Wikki Stix are a tactile, easy-to-use way to learn letters, numbers and basic shapes. And, because they are
mistake-proof, they help build self-esteem in the learning process.

For Middle School from Social Studies to Science, Wikki Stix are a hands-on product, which is a welcome departure from books and screens, the normal teaching tools at this level.

Long regarded as the best travel toy out there, Wikki Stix are currently offered on five airlines as part of the kids’ meal program. Two new items in the Wikki Stix line are ideal for airport gift shops, resort shops, destination and attraction gift
shops...anywhere parents are traveling with kids and need that clean, quiet travel toy.

Capitalizing on the fun and playful aspect of Wikki Stix, the company has a number of promotions centering on the Wikki Stix Fun Truck...a 1934 Ford Pickup. The truck is used to promote stores who carry Wikki Stix, as well as making fun deliveries to schools and hospitals.  “What better way to symbolize our all-American pride than with another all-American classic,” commented Kem Clark, President of the 
Wikki Stix Co.

To paraphrase the song from the Wizard of Oz, “Liberogs, and tigers and bears, oh my.”

Only in Wikkiland.

www.wikkistix.com

info@wikkistix.com

800-869-4554

The Learning Journey Takes Stem to a New Level

The Learning Journey began its operations in 1995 and since that time has been busy producing high quality, award winning children’s interactive products.  For over 22 years our mission has remain unchanged - to provide products of the highest quality for parents and educators around the world making them both fun and affordable.

Toys can be both fun and educating. When parents provide excellent toys for their children, toys will actually promote both mental and physical growth. With technology changing so rapidly in today’s world, manufacturers need to be creative and agile so as to keep up with the times, while at the same time not losing sight of the true core values established in traditional play. This is why the S.T.E.M. (Science, Technology, Engineering and Mathematics) movement is perhaps one of the most important trends in toys in decades.  The Learning Journey has been producing products that support S.T.E.M. since The Learning Journey’s inception.

STEM toys are meant to be brain-boosting playthings that will give kids hands-on experience with science, technology, engineering and math. They are meant to show students how the scientific methods can be applied in everyday life. They should teach students computational thinking and focus on problem solving. The goal of these toys is to pique kids’ interest into wanting to pursue courses at school based around the things that they are learning from these toys. The Learning Journey dedicates a large portion of its product line to products that align with these S.T.E.M. standards.

All Learning Journey products are designed to build skills that are important for kids to learn in order to have a good head start in school. Product categories include Puzzles, Games, Active Play, Construction and Electronic Learning, with countless awards received in all 5 of our educational product categories. Just a few recent awards won are: Tillywig Brain Child Award Winner 2017, Mom’s Choice Awards 2017, Creative Child Awards 2017, and many more.

The Learning Journey is looking forward to the next 20 years as we expand our ever-growing product and customer base while staying true to our core directive of providing children products that help them reach their full potential and beyond!

https://www.tlji.com/

info@tlji.com

602-787-1115

1-877-839-3969

Crayon Rocks - Simply the Best Coloring Tool for All Ages!

The Perfect Tool for Holiday Art!

It’s fall, the leaves are changing, the weather is getting cooler and holiday art projects abound! It’s time for creative expression and what better way than with a soft wax crayon that allows them to color in large wide swaths.

Crayon Rocks help build the right muscles for pen and pencil use at the same time they can enjoy the pleasure of seeing real art appear before their eyes with ease and brilliant color. Take a look at some brand new first graders and their interpretation of the “Winter Duck”.

Crayon Rocks are simply the best coloring tool for young children! They are vibrantly colored and make beautifully textured art work similar to oil pastels. They are designed to strengthen the tripod grip muscles, preparing fingers  and hands for handwriting. The shape allows small
fingers to apply color in large, wide strokes. The size was carefully selected for the hands of young children! Used by occupational therapists and preschool teachers to develop fine motor skills. Crayon Rocks are non-toxic and conform to ASTM D 4236, EN71 and CPSIA.

These all natural soy wax crayons are made in our rural Kentucky shop from USA grown soybeans and colored with natural mineral powders. All aspects of our production, product and packaging is designed to have the lowest environmental impact while still providing a superior tool for young children who love to color.

Horizon Reinvents D.I.Y. Science

Horizon Group USA is today's dynamic leader in the creative D.I.Y. marketplace.  With a wide range of classic craft and S.T.E.A.M. activity kits, fashion-forward impulse products and crafts for all occasions, Horizon fuels creative hands every day with quality, trend-right products.

The original roots of the company date back to 1912 as a supplier to the decorative trim markets just outside of New York City.  In 2003, Horizon transformed from its humble beginnings to evolve into an industry leader across the creative craft activity and impulse markets. Since then, Horizon has continued to hold a respected and leading role across the retail community.

Horizon Group USA custom designs, develops and distributes a wide array of award-winning, national brands and programs; the most widely distributed brands include Just My Style, Made by Me and Discovery.  Horizon is well-known for its inspiring consumer packaging, attention to quality and trending content, streamlined retail execution and leadership in the creative activity industry.  Horizon’s products reach people of all ages in the United States and 24 countries across the globe.

As Horizon continues to focus on new innovation and category growth, the energy of its teams continues to grow in successfully delivering trend-right products for a great value.  Horizon aims to provide what families need for creative expressions in their everyday lives.

Horizon's award-winning Discovery™ activity line features a range of themes focused on both creative experiences and scientific experimentation.  Exciting and mindful play patterns focus on rewarding families with fun, educational, quality content.

YOU*niverse™ is an all-new smart fashion line where "Science Meets Style." The scope of products available ranges from D.I.Y. cosmetics to room décor. Each set includes vibrant, illustrated posters with dynamic facts about each theme.

Creative Kitchen™ is an award-winning line focused on building practical math and science skills while engaging children in culinary creativity and encouraging quality time in the kitchen. Food safe, kid-friendly kitchenware is complimented by an illustrated cookbook filled with kid-approved recipes!

The Museum of Modern Art (MoMA) has partnered with Horizon to introduce children to modern art masters through creative art sets.  These premium all-in-one kits feature projects, tips and techniques inspired by artists such as Piet Mondrian, Vincent Van Gogh, Jackson Pollock and more.

Horizon continues to develop quality, creative S.TE.A.M. projects across these and other fine brands.

www.horizongroupusa.com
908-810-1111
sales@hgusa.com

Imagine by Rubie's

Imagine by Rubie’s, where it’s play time, all the time! Developed in 2012 to focus on the growing trend in children’s dress-up attire, Imagine by Rubie’s is a toy division of Rubie’s Costume Company, Inc., offering a full line of dress-up costumes and accessories for children in separates as well as boxed sets. Each and every unique ensemble provides kids the opportunity to dress up as their favorite character 365 days of the year! It’s our philosophy to encourage kids to dream, believe and achieve through the art of imagination.

As one of the fastest growing categories in the toy industry, Imagine is taking the dress-up market by storm! Our high quality designs are developed to appeal to parents and children alike and include many popular licenses such as Justice League, Wonder Woman, Spider-Man Homecoming, Star Wars, Guardians of the Galaxy, Thor: Ragnarok, Teenage Mutant Ninja Turtles and Despicable Me.

Our goal is to inspire kids to go out and play and experience good old fashioned fun through their imaginations and creativity. Regardless of the day or time of year, kids can transform into one of their favorite Super heroes. There’s no limit to what a child’s imagination is capable of.

Kid tested - parent approved, Our Award winning products are designed to fit children ages 3 to 6 with some additional sizes available.  Our products are distributed online as well as at national retailers such as Wal-Mart, Target, Toys “R” Us and independent owned Toy Stores throughout the United States and Canada.

With new Styles and new characters, every child can be whoever they want to be with Imagine by Rubie’s!

www.imaginebyrubies.com, david@rubies.com, 516-577-9400

Jump Into a New Dimension

The pack is BACK, the original MadPax. We rock what is new and now for kids of all ages. Request a fly by and see what is on board for the Pack to School season.
 MadPax has the packfolio; the perfect case for definitive documents or laptop as well as the small pint, a picture perfect pack for those ages 1 to 3 and running free!

http://madpax.com/

sales@madpax.com

Rubie’s Acquires BuySeasons

Rubie’s Costume Company, Inc. announced that they acquired BuySeasons, Inc. located in New Berlin, Wisconsin. 

With the enhanced capabilities of BuySeasons,  Rubie’s will be able to offer their customers one of the most modern and efficient third party logistic facilities capable of fulfilling all costume and party needs.

Howard J. Beige, Executive Vice President of the Rubie’s organization said, " BuySeasons will now allow Rubie's to offer the leading fulfillment operation to our wholesale customers. We are extremely pleased to finally be able to offer a state-of-the-art  fulfillment solution for our customers".

Giuseppe (Joe) Soccodato, the Global Chief Financial Officer of Rubie's continued "I am very excited with the thought of joining together two of the leading companies in the Halloween and Party industry. This is sure to expand the range and variety of products available in the market while providing a best in class delivery system to the consumer."

Rick Barton, President of BuySeasons said "Partnering  with Rubie's will allow BuySeasons to dramatically increase our product offering as well as enhance our worldwide sourcing abilities. BuySeasons is very excited when we think about the synergistic benefits of this exciting combination as we look forward to enhancing our customer experience."

An All American company on a mission!

And that mission is:

To produce a unique and amazing product that will delight, inspire and entertain children; bring peace, quiet and joy to parents and grandparents; and stimulate the creative soul of everyone whose hands are touched by Wikkies.

Long regarded as the best travel toy out there, Wikki Stix are currently offered on five airlines as part of the kids’ meal program. Two new items in the Wikki Stix line address this fact:  The Traveler,  for kids 6 and up, and the Lil’ Traveler for the 3-5 year old crowd. 

Each offers plenty of Wikki Stix plus activities and materials to stave off boredom on planes, in the backseat, and at Grandma’s when the adults are all busy talking !  And each is in a cute red carry case.

Capitalizing on the fun and playful aspect of Wikki Stix, the company has a number of promotions centering on the Wikki Stix Fun Truck, a 1934 Ford Pickup.  “What better way to symbolize our all- American pride than with another all American classic," commented  Kem Clark, President of the Wikki Stix Co.

One major concept built around the truck is a program promoting stores who carry Wikki Stix, featuring the truck making a Wikki Stix delivery to that store.  Photos of the store and truck are posted on all social media sites, letting customers know where Wikki Stix are available.

On the more serious side, Wikki Stix are also widely used as a teaching tool and educational toy, offering fine motor skill applications, mistake-proof learning and tactile interaction for children with special needs. 

In business for 27 years, the Wikki Stix Co. is now seeing second-generation Wikki kids.... children of young parents who enjoyed Wikki Stix when they were kids.

TMI Toymarketing Intl., Inc. Owner Announces Retirement and Company Closure

Wilfried G. Demisch, Owner and President of TMI Toymarketing Intl., Inc. announced his retirement from business and the closure of the company by July 31,2017.

TMI has been importing and distributing the Gymnic Line by Ledraplastic S.p.A. Osoppo, Italy to the Specialty Toy Trade in the United States for over 32 years. Ledraplastic “Gymnic” has named “KETTLER” International, Inc. as their new US distributor, effective August 1, 2017.

TMI will continue accepting and shipping customers’ orders until July 21, 2017. The TMI San Diego office will remain open and staffed as needed into August and September 2017 and will redirect customers’ inquiries and orders to KETTLER USA.


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