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Helio Children's Night Light System 

Helio is an award-winning light projector that emits educational and entertainment based imagery through a series of interchangeable discs. Children can learn a wide range of topics including sight words, states, animals, geography, and more - and they will have fun while doing it. Before bed is one of the best times for children to learn and retain information, and helio takes advantage of this with its soothing light projector system that makes learning fun and interactive. Named 2017 Product of the Year by Creative Child Magazine, helio uses discs that coincide with lesson plans for all grades and age groups. 

Bred from success, helio was created to offer an alternative method for learning.  In April of 2014, John Fyke wanted to come up with a way to help his son with his Kindergarten vocabulary. He replaced the stars and moons on his son's existing light projector with his vocabulary words, illuminating them onto the ceiling before bed. Both he and his son's teacher were amazed by the success. Fyke had created something that helped his son, and would hopefully help other children as well. Helio was born. 

This brilliant spin on a beloved children's toy offers five different base color options for boys and girls. Each unit comes with 5 unisex starter discs with over 200 additional discs to choose from and 40,000 discs with different learning curriculum currently in production. 

John Fyke

MadPax is back with another ACTION PACKED season!

MadPax is back with another ACTION PACKED season!  Be sure to come meet The Defender, the must have for PACK TO SCHOOL.

Sleek and freak, this new design from MadPax is here to guard your gear and manage your steer.Don’t miss the Moppet!

Part monster, part puppet, this pack is pure rocket! (sauce that is) All fur and totally for sure. Need we say more? This beast is for the best!

Consider it Furabulous!
Free shipping for orders over $1.000

MadPax is now in great hands with our friends at Karen Alweil Studio. See the entire posse of what’s possible.

Karen Allweil Studio
Quad 3 - Glass Palace

MadPax Satellite locale
Baby & Child Booth #7126

All New Dr. Scrubs!

Aeromax has come up with some amazing products in the past 21 years.  Since 1997 owner, Mark Levine, has developed toys and dress-up items which raises the self-esteem in children to new heights.  What could be more important? 

Our internationally recognized, award winning, "Get Real Gear" and “My 1st Career Gear” are quality, authentic dress-up for kids of all ages!  These career oriented products are so durable that children outgrow them before they wear them out. Our New Jr. scrubs are a must have for any aspiring Doctor or Nurse!  Includes scrub shirt and pants.  It will make a great gift for girls and boys of all ages. 

A blogger recently wrote, “The first time I came across Aeromax, I was very impressed! Having two young children, their great range of dress-up clothes is something I appreciate. Aeromax has it all when it comes to must-have pretend wear for both boys and girls! Whether its hats, toys or something else you're looking for, they have it all!”

aeromaxtoys.com, info@aeromaxtoys.com, 877-776-2291

The Learning Journey Takes Stem to a New Level

The Learning Journey began its operations in 1995 and since that time has been busy producing high quality, award winning children’s interactive products.  For over 22 years our mission has remain unchanged - to provide products of the highest quality for parents and educators around the world making them both fun and affordable.

Toys can be both fun and educating. When parents provide excellent toys for their children, toys will actually promote both mental and physical growth. With technology changing so rapidly in today’s world, manufacturers need to be creative and agile so as to keep up with the times, while at the same time not losing sight of the true core values established in traditional play. This is why the S.T.E.M. (Science, Technology, Engineering and Mathematics) movement is perhaps one of the most important trends in toys in decades.  The Learning Journey has been producing products that support S.T.E.M. since The Learning Journey’s inception.

STEM toys are meant to be brain-boosting playthings that will give kids hands-on experience with science, technology, engineering and math. They are meant to show students how the scientific methods can be applied in everyday life. They should teach students computational thinking and focus on problem solving. The goal of these toys is to pique kids’ interest into wanting to pursue courses at school based around the things that they are learning from these toys. The Learning Journey dedicates a large portion of its product line to products that align with these S.T.E.M. standards.

All Learning Journey products are designed to build skills that are important for kids to learn in order to have a good head start in school. Product categories include Puzzles, Games, Active Play, Construction and Electronic Learning, with countless awards received in all 5 of our educational product categories. Just a few recent awards won are: Tillywig Brain Child Award Winner 2017, Mom’s Choice Awards 2017, Creative Child Awards 2017, and many more.

The Learning Journey is looking forward to the next 20 years as we expand our ever-growing product and customer base while staying true to our core directive of providing children products that help them reach their full potential and beyond!





Horizon Reinvents D.I.Y. Science

Horizon Group USA is today's dynamic leader in the creative D.I.Y. marketplace.  With a wide range of classic craft and S.T.E.A.M. activity kits, fashion-forward impulse products and crafts for all occasions, Horizon fuels creative hands every day with quality, trend-right products.

The original roots of the company date back to 1912 as a supplier to the decorative trim markets just outside of New York City.  In 2003, Horizon transformed from its humble beginnings to evolve into an industry leader across the creative craft activity and impulse markets. Since then, Horizon has continued to hold a respected and leading role across the retail community.

Horizon Group USA custom designs, develops and distributes a wide array of award-winning, national brands and programs; the most widely distributed brands include Just My Style, Made by Me and Discovery.  Horizon is well-known for its inspiring consumer packaging, attention to quality and trending content, streamlined retail execution and leadership in the creative activity industry.  Horizon’s products reach people of all ages in the United States and 24 countries across the globe.

As Horizon continues to focus on new innovation and category growth, the energy of its teams continues to grow in successfully delivering trend-right products for a great value.  Horizon aims to provide what families need for creative expressions in their everyday lives.

Horizon's award-winning Discovery™ activity line features a range of themes focused on both creative experiences and scientific experimentation.  Exciting and mindful play patterns focus on rewarding families with fun, educational, quality content.

YOU*niverse™ is an all-new smart fashion line where "Science Meets Style." The scope of products available ranges from D.I.Y. cosmetics to room décor. Each set includes vibrant, illustrated posters with dynamic facts about each theme.

Creative Kitchen™ is an award-winning line focused on building practical math and science skills while engaging children in culinary creativity and encouraging quality time in the kitchen. Food safe, kid-friendly kitchenware is complimented by an illustrated cookbook filled with kid-approved recipes!

The Museum of Modern Art (MoMA) has partnered with Horizon to introduce children to modern art masters through creative art sets.  These premium all-in-one kits feature projects, tips and techniques inspired by artists such as Piet Mondrian, Vincent Van Gogh, Jackson Pollock and more.

Horizon continues to develop quality, creative S.TE.A.M. projects across these and other fine brands.


Imagine by Rubie's

Imagine by Rubie’s, where it’s play time, all the time! Developed in 2012 to focus on the growing trend in children’s dress-up attire, Imagine by Rubie’s is a toy division of Rubie’s Costume Company, Inc., offering a full line of dress-up costumes and accessories for children in separates as well as boxed sets. Each and every unique ensemble provides kids the opportunity to dress up as their favorite character 365 days of the year! It’s our philosophy to encourage kids to dream, believe and achieve through the art of imagination.

As one of the fastest growing categories in the toy industry, Imagine is taking the dress-up market by storm! Our high quality designs are developed to appeal to parents and children alike and include many popular licenses such as Justice League, Wonder Woman, Spider-Man Homecoming, Star Wars, Guardians of the Galaxy, Thor: Ragnarok, Teenage Mutant Ninja Turtles and Despicable Me.

Our goal is to inspire kids to go out and play and experience good old fashioned fun through their imaginations and creativity. Regardless of the day or time of year, kids can transform into one of their favorite Super heroes. There’s no limit to what a child’s imagination is capable of.

Kid tested - parent approved, Our Award winning products are designed to fit children ages 3 to 6 with some additional sizes available.  Our products are distributed online as well as at national retailers such as Wal-Mart, Target, Toys “R” Us and independent owned Toy Stores throughout the United States and Canada.

With new Styles and new characters, every child can be whoever they want to be with Imagine by Rubie’s!

www.imaginebyrubies.com, david@rubies.com, 516-577-9400

Jump Into a New Dimension

The pack is BACK, the original MadPax. We rock what is new and now for kids of all ages. Request a fly by and see what is on board for the Pack to School season.
 MadPax has the packfolio; the perfect case for definitive documents or laptop as well as the small pint, a picture perfect pack for those ages 1 to 3 and running free!



An All American company on a mission!

And that mission is:

To produce a unique and amazing product that will delight, inspire and entertain children; bring peace, quiet and joy to parents and grandparents; and stimulate the creative soul of everyone whose hands are touched by Wikkies.

Long regarded as the best travel toy out there, Wikki Stix are currently offered on five airlines as part of the kids’ meal program. Two new items in the Wikki Stix line address this fact:  The Traveler,  for kids 6 and up, and the Lil’ Traveler for the 3-5 year old crowd. 

Each offers plenty of Wikki Stix plus activities and materials to stave off boredom on planes, in the backseat, and at Grandma’s when the adults are all busy talking !  And each is in a cute red carry case.

Capitalizing on the fun and playful aspect of Wikki Stix, the company has a number of promotions centering on the Wikki Stix Fun Truck, a 1934 Ford Pickup.  “What better way to symbolize our all- American pride than with another all American classic," commented  Kem Clark, President of the Wikki Stix Co.

One major concept built around the truck is a program promoting stores who carry Wikki Stix, featuring the truck making a Wikki Stix delivery to that store.  Photos of the store and truck are posted on all social media sites, letting customers know where Wikki Stix are available.

On the more serious side, Wikki Stix are also widely used as a teaching tool and educational toy, offering fine motor skill applications, mistake-proof learning and tactile interaction for children with special needs. 

In business for 27 years, the Wikki Stix Co. is now seeing second-generation Wikki kids.... children of young parents who enjoyed Wikki Stix when they were kids.

Dress up your imagination!

Imagine by Rubie’s is a toy division of Rubie’s Costume Company, offering a full line of dress-up apparel and accessories for children in blister sets, boxed sets and separates. Achieving substantial growth over the past 3 years, Imagine continues to provide innovative designs by introducing new products such as light up muscle chest shirts for Spider-Man, Captain America and Iron Man, as well as an entire line of Wonder Woman light up accessories which include a light up belt, light up tiara, light up necklace and light up gauntlets. Each and every new eye-catching design can be enjoyed by kids 365 days a year!

Available in the toy aisle of most major retailers (Target, Walmart, Toys R Us) as well as online, Imagine by Rubie’s offers today’s younger generation the hottest licenses including Star Wars Rogue One, Batman, Superman, Spiderman, Captain America, Teenage Mutant Ninja Turtles and the ever-popular DC Super Hero Girls: Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumble Bee and Katana. Embracing “girl power” these new dress-up styles are specially designed to help build character and confidence by empowering girls to discover their true potential. Other popular “girl power” characters include Rey from Star Wars: The Force Awakens and Black Widow from Marvels: The Avengers.

In addition to the various licensed properties, Imagine by Rubie’s also offers a variety of non-licensed characters including: Pirates, Ninjas, Fire Fighters, Police Officers, Chefs, Military Men, Fairies and Princesses. Each of these everyday heroes encourages the importance of dress-up and role play by stimulating one's imagination.

With new styles and new characters, every child can be whoever they want to be with Imagine by Rubie’s!


Second Generation Wikki Kids

As young parents buy a toy they remember from childhood.
“I played with these all the time when I was a kid”, is what we hear constantly now….. after twenty-six years in business.  So as these young parents are now buying Wikki
Stix for their children… we have second-generation Wikki Kids enjoying our product !

And still among our best sellers is the Wikki Stix Activity Set, offering 84 Wikki Stix, a lightweight durable playboard, zip-lock carry bag and a fun booklet of ideas and illustrations featuring two Wikkiland characters, Gizzywik and The Morgandoot. This product is the winner of the Parents’ Choice Classic Toy Award, and clearly has stood the test of time.

Another evergreen is the Wikki Stix Rainbow Pak…which also sports a fun new look with….imagine this!... a rainbow on the front.  This is a low price point, entry level product offering 24 eight-inch Wikki Stix in the colors of the rainbow, and a fun idea sheet of illustrations and activities.

On the other end of the spectrum is the brand new Wikkidoodle Fun…our answer to the adult coloring craze.  36 Wikki Stix and a doodle pad with 24 pages of “getting started” doodle ideas, and 8 totally blank pages, to let your inner Picasso run free !

New too, for kids from 3 to 103, are Team Colors !  Every school has school colors… grade schools, high schools, universities… and then, of course, all the professional teams.  So kids from elementary level to dad the devoted NFL fan, can all make fun designs on the fridge or decorate a sports bottle… with easy-to-use Wikki Stix.
All teams are available.

As the evergreens continue to grow and flourish, we are having a ball adding fun new items to the line from Wikkiland !  Stay tuned !

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