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TOYFEST 2023

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Discover The World’s Friendliest DoughTM!

A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty® since 1998.

Founder, Crazy Aaron, has continued to trailblaze within the toy industry by establishing new product lines and brands to inspire curiosity and wonder for people of all ages! Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough®.

Land of Dough® is play dough reimagined! Handcrafted from natural ingredients and considered the most sustainable play dough product on the planet. All Crazy Aaron’s products are made with safe, nontoxic, top- quality materials and ingredients right on Main Street, USA in Norristown, PA.

Mission: We make Thinking Putty® and other creative, innovative products to inspire curiosity and wonder and to educate and delight our customers all over the world.

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