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TOYFEST 2022

Creative Play Retailer Logo Creative Play Retailer

News & Events

A new kind of publisher, for a new kind of reader 


Reading is changing.

We live in an age of distractions, with entire industries built around the goal of getting our attention. At the same time, the popularity of short-form entertainment has exploded. Given these trends, it’s only natural for our attention spans to be decreasing, and our patterns of consuming information to be changing.

Where does Second Story Up fit in?
Long-form fiction is our passion, exciting stories of adventure and mystery that also speak in terms of metaphor and analogy. The best story, for us, is one that’s fast and easy to read. It takes us away from the world, but stays with us long after we’re done reading. It leaves us asking questions and looking around with new eyes.

The mission of Second Story Up is to bring those kinds of experiences to today’s readers.

Our first two books, Bradley's Dragons and The Boy With The Sword, are award-winning books for kids aged 8 - 16. They're available in hardback, paperback, and e-book.

Those are just the beginning. While we continue to work on more books, we’re also building new ways to share our stories, and by "our" we don’t mean just the ones we are writing.

Those are only the beginning.

Second Story Up
PO Box 621166
Oviedo, FL 32762
www.secondstoryup.com
sales@secondstoryup.com

Japanese Blind Box Miniature Figurines by BCmini

Japanese Blind Box Figurines are the Newest and Hottest Product from BCmini! A traditional Japanese game of chance adds to the exciting experience of each box as you never know which one you will get! This is the perfect item for unboxing videos and collectors.

Designed and distributed by Japan, each set comes in a beautiful and colorful POP display box showing all the possible figurines in each set. Every box includes a highly detailed painted miniature figurine. The miniature size makes these items the perfect gift that is the perfect size to place anywhere around the home. Choose from a wide variety of cute and silly animal figurines, colorful gummy buddies, intricate Samurai Armor and more!

Each POP box can be opened and placed on your store shelves directly. Sets come with 10 to 16 individually sealed boxes depending on the style. Each piece costs $3 wholesale with a suggested retail of $6.99 each.

These Blind Boxes are considered limited editions and are sought out by collectors. Be sure to get your complete sets before they are gone!

Established in 1977 BCmini is an American wholesale company and distributor for fun and unique Japanese stationary and toys. Visit BCmini.com to view all categories of products with multiple images or call toll-free, 800-592-9000, Monday-Friday 10am-5pm PST.  

bcmini.com
mac@bcmini.com
800-592-9000
101 Quint Street, San Francisco, CA 94124

Sweetening up family time

When ViBugo founders, Astrid Vinje and Clint Bush found themselves and their children in pandemic lockdown in early 2020, they did what any family would do to pass them time: they played games.

But the Vinje-Bush family took it one step further. Clint tasked his then 9-year-old daughter to help him create a new card game for the family to play. That game, named Stack The Scoops by their then 6-year-old son, turned out to be so fun, they knew they had to share it with others.

Today, Stack The Scoops is an award-winning card game enjoyed by hundreds of families around the world.

“One of the things we like about Stack The Scoops is that families can either play it together during family time, or have their kids play on their own,” says Astrid, “it’s also fun and doesn’t rely on screens.”

Targeted towards 5- to 10-year-olds, Stack The Scoops encourages players to build sets of ice cream by matching base, scoop, and topping cards. Players collect points depending on the card combination and can double or triple their score with double scoop or triple scoop cards.

Game play is easy enough for young children to understand, yet still engaging for older players too. And the incorporation of simple math into the game play reassures parents that kids are learning while they’re playing.

A graphic designer by training, Clint tapped into his creative side to develop the whimsical designs of Stack The Scoops.

“We really wanted the cards to be fun and appealing to kids,” he explains.

But the game itself is truly a family collaboration, with every member bringing something to the table. And it’s that focus on family time that makes Stack The Scoops so loved by families.

vibugo.com
hello@vibugo.com
(509) 240-9677

The Really Cool Tool For Teaching School!

Not just an arts & crafts product and not just a favorite travel toy…but also a true teaching tool and learning medium…Wikki Stix One-of-a-Kind Creatables have a unique educational side that teachers have appreciated for years.

With back-to-school actually here for the first time in a while, the educational aspect of Wikki Stix comes to the front. And STEM is a great arena for hands-on, involved learning as those STEM subjects (Science – Technology – Engineering – Math) can be intimidating. And may have been the toughest subjects for parents to home-school.

But, one-of-a-kind Wikki Stix make the tough stuff FUN! Hands-on and engaging, they are fun for kids to use and can actually help them become involved in the lesson. And, because they are virtually “mistake proof” Wikki Stix enable kids to tackle challenging science projects like diagrams, cross sections, fractions…and more…with confidence.

As a classroom management tool, Wikki Stix Mini Play Paks are a favorite of teachers for use as rewards, incentives, quiet activity for down times, and a perfect activity for indoor recess.
For preschool and kindergarten, the Wikki Stix Early Learning Trio offers a fun, engaging way for little ones to learn letter and number formation as well as basic shapes.

The Wikki Stix Activity Book is a delightful preschool readiness tool, with multiple play-based
learning activities.

And, of course…arts & crafts fun is a natural with Wikki Stix…for all grades and ages!

wikkistix.com
info@wikkistix.com
800-869-4554

Fun family games

Business duo (mom and dad) Michele and Jabus McKenzie established Cybele’s Games in 2020 to share their young daughter Cybele’s creativity with other children by publishing board games invented by the tween-ager. Cybele McKenzie designs and illustrates all game elements, the playing format, and the rules. She tests every game with her two younger brothers. Candy Collections! The debut board game launched in January 2021.  

“This utterly delightful beginner's board game has all the makings of an instant classic!” begins the complete write up by Tillywig Awards. “The board and all accompanying game components are so playfully and visually enticing that youngsters react to them with a level of exuberance one might expect from (there's just no other way to put it) a kid in a candy store!”  

“And while there is no actual candy in the game, there are an abundance of candy cards, worth varying numbers of points, that get collected, traded, stolen, and sometimes put in the candy jar until some lucky player gets to scoop them up! The predominantly luck-based play is remarkably energizing, with each player, in turn, moving their uniquely adorable character token based on rolls of the dice. Game play moves swiftly and smoothly (there is truly never a dull moment), with spaces landed upon working in conjunction with Mystery cards and Super cards to determine a wide variety of exciting outcomes. Contents include Game board, Dice, 6 Character tokens, 35 Candy cards, 21 Mystery cards and 21 Super cards. Our hats are off to Cybele McKenzie, the 11-year-old inventor of this fabulous board game!”

Ideal for families with young children, Candy Collections! takes about 15 to 20 minutes to complete a full round. The game is perfect for Family Game Night as it allows two to six players at once. It is easy to play and easy to learn and fun for ALL ages.

“Cybele hopes that by sharing her games with you, she will spark joy in your life and bring your family and friends together just as it has done for her,” explains Michele McKenzie, Cybele’s mom. “We look forward to bringing you more fun family games invented by our daughter that will help you enjoy Family Game Night too!  

Order online at https://www.cybelesgames.com/ or at Amazon, https://www.amazon.com/dp/B08QSL68TV

www.cybelesgames.com, michele.mckenzie@kltrdesigns.com, 202-212-9517

Children Learn Social/Emotional Learning and Become EQ Smart with CJ

The “Voices of CJ” program for children ages 21/2 -6 is fun, engaging, and easy to use both by parents and teachers. CJ stands for Creator of Joy and is a 7-pointed plus star. Each point of CJ’s star is a voice that helps develop the skills the emotional brain requires for emotional well-being. The critical age for this parenting and teaching is birth to six, when the emotional brain is growing the fastest. Daniel Goleman, the father of emotional intelligence, after much research, formulated the 7 attributes necessary for experiencing one’s potential. Early childhood professionals refer to this skill development as social and emotional learning.

Karen Stone, the creator and developer of this extraordinary program, has 45 years of experience in education. Her life’s work and purpose have been committed to the emotional well-being of all children. Through her own childhood and work with young children, she learned that the key to success is emotional intelligence. Research today shows that EQ is 80% of success in life, and EQ raises IQ. As we teach our children to read, we must also teach them SEL/EQ. To provide an easy and engaging way to teach these important skills, Karen created the “Voices of CJ” program. Each point of CJ’s star is a voice that children learn to develop the 7 important life skills of empathy, self-con dence, delay of grati cation, managing emotions, accountability, sustaining hope, and persisting in the face of frustration.

Children will also get to meet CJ’s 8 buddies that help him teach how to be EQ Smart. There is an interactive website with games and activities. The YouTube channel “Children Become EQ Smart with CJ” using these fun and engaging characters to demonstrate these CJ’s 7 Voices!

Learn How to Become EQ Smart at EQforChildren.com

Products from the minds of parents, for the benefit of kids everywhere.

For Kids By Parents®, Inc. was created out of the need to solve a particularly annoying parenting problem with my oldest son in his potty training phase, peeing through the gap between the toilet seat and bowl.  My attempt to solve this problem resulted in the creation of our 1st product, the P-flector®, which is our initial contribution to the juvenile products industry.  

The P-flector® is a flexible urine shield that attaches to the underside of a toilet seat and blocks the gap between the toilet seat and bowl, preventing seated potty-training kids from peeing through the gap.  The P-flector® therefore keeps potty training kids’ clothes and floors dry; say goodbye to cleaning up urine puddles, yellow stains down the front of the toilet or yellow stained floors in front of the toilet.  The P-flector® is easy to attach, can be cleaned in place and saves parents and care-takers time and avoids the frustration of cleaning up the mess associated with this type of potty-training accident.  

The P-flector® is made of a flexible material that allows it to conform to the shape of both flat bottom round and elongated toilet seats.  It can also attach to some curved bottom seats.  It’s attached to the seat with pressure sensitive double-sided tape and once attached, it can stay in place for extended periods of time.  While the tape is not permanent, additional tape is available to reapply it as needed.  

The P-flector® has won the 2021 Mom’s Choice Award, and Creative Child Magazine’s 2020 and 2019 Product of the Year Award in their Potty-Training Category.  It was also a nominee for the All Baby & Child 2018 New Product Award of Distinction in the Parent Helpers Category.  While we did not win this award, we were very happy with the nomination.

While the P-flector® was designed for potty training kids, For Kids By Parents®, Inc. has learned that individuals with special needs and seniors also use the P-flector®.  We are happy to see that the P-flector® can benefit a wide range of users.  The P-flector® (and additional tape) are available on Amazon.com.  

www.forkidsbyparents.com
info@forkidsbyparents.com

Packing Smiles into Lunchboxes 


Your one-stop-shop for best-selling school lunch gear


Funkins is the lovable, eco-conscious children’s brand that has been helping to make school lunchtime cleaner and greener, and more fun, for over 10 years.  Starting with their original flagship product – Funkins cloth lunchbox napkins for kids, the Funkins line has continued to grow every year.  This multi-award-winning, mom-owned company continues to offer innovative and reimagined lunchbox products that parents and kids are looking to buy, such as lunch bags, lunchbox notes, waterproof name labels for food and drink containers, bamboo dishes, and so much more.

Designed by a mom who was looking for kid-sized cloth napkins, Funkins cloth napkins and placemats have been brightening school lunch tables across the world.  Especially now in our pandemic world, mealtime calls for safe eating.  Funkins washable, durable, and thick cloth placemats help keep eating spaces clean, and their machine washable lunch bags can be washed easily.

An award-winning brand, Funkins is known and trusted by families, teachers and retailers for their high-quality products that are bright and joyful and loved by kids. Available in over 12 fun patterns, such as ninjas, unicorns, mermaids and dinosaurs, there is a unique pattern for everyone! Buy all matching items together to make shopping easier.  In recent years, Funkins products have become celebrity kid favorites sported by the families of Jenifer Lopez, Julie Bowen, and dozens more.  Committed to making high quality products that can be washed and reused over and over again, Funkins is a must-have brand for Back to School.  

www.myfunkins.com
info@myfunkins.com
(855) 693-8656

Creative expression shines with the brands

MindWare Wholesale

For over 30 years, the MindWare brand has been one that families, teachers and retailers know and love. With play-based learning designed into every product, MindWare answers the
growing need for educational toys and games. Brands like KEVA, Q-BA-MAZE, Dig It Up! and
Science Academy deliver STEAM enrichment while providing endless hours of hands-on fun.

Paint Your Own, Make Your Own, Color by Number and Extreme Dot to Dot. And family game night is sure to be a hit with award-winning titles like Qwirkle, Q-bitz, PicWits! and 
Twangled. The MindWare line continues to grow every year with innovative products that are just what today’s parents, teachers and kids are looking for. In 2017, MindWare expanded its line of brainy toys by acquiring Peaceable Kingdom. This beloved line of wholesome, adorably-
designed, high-quality products nourish children’s social-emotional and cognitive development. From games and puzzles to cards and diaries, the playful products inspire cooperation and cultivates kindness — because kids who play well together play well in the world.

MindWare Wholesale has been helping retail stores around the world spark imaginations and add more fun to their shelves with their incredible lines of products. They know that for retailers, lasting play value is paramount, and quality should never be compromised.

MWWHOLESALE.BIZ  
INFO@MWWHOLESALE.BIZ  
800.296.9485

Wikki Stix are a staple of childhood

Spending time in our wonderful specialty toy stores makes us feel like the toy industry is a small, cozy intimate affair. So when young parents tell us how excited they are to buy Wikki Stix for their children…because they remember having so much fun with them when they were kids...we realize the longevity or continuum of this business.

And hearing those young parents makes us realize that for a great many, Wikki Stix are a staple of childhood. If you’ve seen our ads in this magazine, you know that we are proud to be a
multi-generational product. You’ll see our ad with the cute girl in pigtails, and a starburst saying “There’s a new 4-year-old every day!” LOTS, in fact. To be more precise, there are approximately 5 million 4-year-olds in the U.S. currently. That’s a very big market!

The best-selling, basic Wikki Stix packages of Primary and Neon…along with the adorable Rainbow Pak…continue to fly out the door, as they have for 30 years. The versatility of the product allows creative Kayla to explore her amazing talents and a nuts-and-bolts guy like Aiden to build the entire solar system as a mobile...just like his dad did.

So a lot of those 4-year-olds will be new to Wikki Stix this year… just like their parents were...way back when! There’s something to be said for longevity.

www.wikkistix.com
info@wikkistix.com
800-869-4554

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