'

Creative Play Retailer Logo Creative Play Retailer

News & Events

Creative expression shines with the brands

MindWare Wholesale

For over 30 years, the MindWare brand has been one that families, teachers and retailers know and love. With play-based learning designed into every product, MindWare answers the
growing need for educational toys and games. Brands like KEVA, Q-BA-MAZE, Dig It Up! and
Science Academy deliver STEAM enrichment while providing endless hours of hands-on fun.

Paint Your Own, Make Your Own, Color by Number and Extreme Dot to Dot. And family game night is sure to be a hit with award-winning titles like Qwirkle, Q-bitz, PicWits! and 
Twangled. The MindWare line continues to grow every year with innovative products that are just what today’s parents, teachers and kids are looking for. In 2017, MindWare expanded its line of brainy toys by acquiring Peaceable Kingdom. This beloved line of wholesome, adorably-
designed, high-quality products nourish children’s social-emotional and cognitive development. From games and puzzles to cards and diaries, the playful products inspire cooperation and cultivates kindness — because kids who play well together play well in the world.

MindWare Wholesale has been helping retail stores around the world spark imaginations and add more fun to their shelves with their incredible lines of products. They know that for retailers, lasting play value is paramount, and quality should never be compromised.

MWWHOLESALE.BIZ  
INFO@MWWHOLESALE.BIZ  
800.296.9485

Wikki Stix are a staple of childhood

Spending time in our wonderful specialty toy stores makes us feel like the toy industry is a small, cozy intimate affair. So when young parents tell us how excited they are to buy Wikki Stix for their children…because they remember having so much fun with them when they were kids...we realize the longevity or continuum of this business.

And hearing those young parents makes us realize that for a great many, Wikki Stix are a staple of childhood. If you’ve seen our ads in this magazine, you know that we are proud to be a
multi-generational product. You’ll see our ad with the cute girl in pigtails, and a starburst saying “There’s a new 4-year-old every day!” LOTS, in fact. To be more precise, there are approximately 5 million 4-year-olds in the U.S. currently. That’s a very big market!

The best-selling, basic Wikki Stix packages of Primary and Neon…along with the adorable Rainbow Pak…continue to fly out the door, as they have for 30 years. The versatility of the product allows creative Kayla to explore her amazing talents and a nuts-and-bolts guy like Aiden to build the entire solar system as a mobile...just like his dad did.

So a lot of those 4-year-olds will be new to Wikki Stix this year… just like their parents were...way back when! There’s something to be said for longevity.

www.wikkistix.com
info@wikkistix.com
800-869-4554

Indulge your Imagination Since 1997

Indulge your Imagination Since 1997 Aeromax has set out to create dress up to spark the imaginations in children.

Even though the company began with at angle-free toy parachute, Aeromax is probably best known for its high-quality dress up gear for infants, adults, and everyone in between. Not just for Halloween, dress-up outfits from Aeromax are carefully designed to with stand the test of time. The quality is so amazing, that kids will out grow them long before they wear them out. Giving kids these amazing choices for costumes makes it so much fun to play dress up without raiding mom and dad’s closet.

There is nothing more amazing than watching your kids pretend and have a blast doing it. Children today need play time away from TVs, phones and computers. Imaginative play is an important part of childhood. Aeromax, Inc. specializes intoys and dress-up gear that encourage creative, battery-free thinking.

Aeromax has 30+ “Get Real Gear” outfits that are designed to look exactly like uniformsand attire worn by adults in real careers. Kids love pretending to be doctors, scientists, fire fighters and so much more in these true-to-life outfits. The “GetReal Gear” Astronaut costume is so realistic, it’s sold at the Kennedy Space Center’s gift shop and at the Smithsonian National Air and Space Museum Store.They have also shown up in TV commercials, shows and have even become thego-to dress up outfit of choice for celebrity’s kids.

www.aeromaxtoys.com

info@aeromaxtoys.com

877-776-2291

Fun Passover Game

TorahLine® Game by 613 Games

Learn the Exodus from Egypt in a family-friendly, game format. Includes:
* 100 game cards, 54 tokens, & rulebook
* Downloadable Activity Sheet
* 10+ Ways to Play
* 15 minutes of fun for 2 to 6 players, ages 8 and up

Based in Seattle, 613 Games designs card and board games that captivate children and families to foster fun learning through game play. The games have been used to educate children at home and in the classroom, at camps, and after school programs.

Perfect Passover Gift - Moms’ love! Kids have fun. Great host gift. No seder should be without.

Social Media Support - Web blog and Facebook post with order.

Large Retail Box - Stackable 10.75” x 7.5” x 2.75” retail box provides strong in-person merchandising support.

Must have gift for Passover 2021

www.613games.com
sales@613games.com

A new kind of publisher, for a new kind of reader

Reading is changing.

We live in an age of distractions, with entire industries built around the goal of getting our attention. At the same time, the popularity of short-form entertainment has exploded. Given these trends, it’s only natural for our attention spans to be decreasing, and our patterns of consuming information to be changing.

Where does Second Story Up fit in?
Long-form fiction is our passion, exciting stories of adventure and mystery that also speak in terms of metaphor and analogy. The best story, for us, is one that’s fast and easy to read. It takes us away from the world, but stays with us long after we’re done reading. It leaves us asking questions and looking around with new eyes.

The mission of Second Story Up is to bring those kinds of experiences to today’s readers.

Our first two books, Bradley's Dragons and The Boy With The Sword, are award-winning books for kids aged 8 - 16. They're available in hardback, paperback, and e-book.

Those are just the beginning. While we continue to work on more books, we’re also building new ways to share our stories, and by "our" we don’t mean just the ones we are writing.

Those are only the beginning.

Second Story Up
PO Box 621166
Oviedo, FL 32762
www.secondstoryup.com
sales@secondstoryup.com

Think Wikki...Do Wikki!

It’s Game Time! At least in Wikkiland. Introducing the brand new Do-Wikki family fun game. It’s about time Wikki Stix had a game!

Not just for the kids, but something Mom and Dad can enjoy, too. Plus, zany fun for those hard-to-entertain ‘tweens!

While a lot of what’s happened in Wikkiland the past few months has revolved around homeschooling and the educational applications of Wikki Stix...we are happy to be looking forward now to Christmas! And a new family game tops our Christmas list!

Do-Wikki offers instructions which provide multiple ways to play...making it an easily adaptable game everyone can enjoy.  

Do-Wikki packaging is a bit of a departure from our norm. Instead of a slick, fancy folding carton, the box is a sturdy standard utility box, with a fun, colorful wrapper, which combine to help keep costs down. And, the sturdy box will be useful to hold all the game components securely at hand.

While we typically introduce only one new item at a time, somehow our line has grown to offer 58 Wikki Stix products! Most are truly intended for kids, but we do have a few for grown-ups that make great Christmas gifts or stocking stuffers.  

How about Fixables...the amazing quick-fix repair kit...in Dad’s stocking this year? Or Armchair Fun for Seniors, the hands-on doodle product for elderly family members...something entertaining to do in the comfort of any easy chair...or wheelchair. Winner of the Mom’s Choice Gold Award.

All are in-stock and available to ship asap...from the dedicated elves in Wikkiland! As we say this holiday season...Think Wikki...Do Wikki!

www.wikkistix.com
info@wikkistix.com
800-869-4554

Join Our Journey

If you are looking for toys that both entertain and help your children learn, then The Learning Journey is for you. The Learning Journey has spent the past 25 years designing and developing toys that are so much fun that kids will not even realize they are learning. The Learning Journey opened its doors in 1995 and is now in numerous international markets with products in multiple languages, including a large range of bilingual products.

At The Learning Journey, we pride ourselves in the designing and manufacturing quality of our exclusive line of award-winning children's interactive educational products. All products, at The Learning Journey, encourage learning, and help children to enhance their potential and develop confidence. They offer excellent value for your money while at the same time offer high educational value. These products build on the skills necessary for children to be prepared for school and beyond.

The Learning Journey has conducted extensive research of worldwide curriculum to determine the specific skills children need to develop during the various stages of their early lives. Comprehensive investigation revealed that the hundreds of specific skills identified fell into one or more defined categories. These categories were further developed and today make up The Learning Journey Skill Sets list. Look for these Skill Set icons on the back of The Learning Journey’s products.

Check out all the great products from The Learning Journey and show your little ones how learning can be fun!

602-787-1115
24435 N 20th Dr, Phoenix, AZ 85085
info@tlji.com
www.thelearningjourney.com

The Pacific Play Tents Farm Fresh House Tent

Imagination can come from anywhere, especially if it is hidden in a play tent or found in a maze of tunnels. Since 1993, Pacific Play Tents has been recognized as the unsurpassed standard for quality play tents, tunnels and accessories. All of our products are easy to use, versatile and durable enough for years of imaginative play. With safety at the forefront of the design in all of our products, Pacific Play Tents is the perfect addition to any child’s bedroom, backyard, picnic, barbeque, sports event, beach day or birthday party.

The Pacific Play Tents Farm Fresh House Tent is here to serve up endless farm stand fun for foodies of all ages! At 48" x 38" x 48," this house tent is large enough for a handful of mini farmers to sell their goods from farm to table in style and comfort. Featuring durable polyester fabric designed for indoor and outdoor use, this product is sure to hold up to years of planting and harvesting. The Farm Fresh House Tent is constructed of double stitched seams, radius cut hook and loop fasteners, and Super Poles™ that not only ensure safety and security, but are also color-coated and come with a sturdy carrying bag for simple set-up and storage. Your child will enjoy plentiful natural light and fresh air to go along with their newly-picked produce thanks to the No-See-Um mesh. As the sun starts to set, use the built in hanging hook to attach a lantern and keep the market open!

As the weather starts to get colder outside, bring this versatile House Tent indoors. The Farm Fresh color pallet is a perfect companion to fall decorations! Using it as an indoor farmers market stand is a great way for your little ones to practice math and counting money during their break from school, to learn customer service skills and to use their imaginations.

pacificplaytents.com

blog.pacificplaytents.com

Fine Fabric Books & Soft Toys

Come and discover why thousands of children have fallen in love with Pockets of Learning products for the past three decades.  Pockets of Learning has become the leading manufacturer of children’s high-quality fabric quiet books, soft toys, educational wall hangings, and holiday count down calendars. These heirloom products, with embroidery detail, are designed to last.

Parents appreciate Pockets of Learning products because they are an ideal screen-free alternative to electronics, as these classic fabric books and toys offer parents educational options that spark growth.  Pockets of Learning handcrafted products not only entertain toddlers and preschoolers, but also enhance motor skills, build imagination, and stimulate cognitive learning.  Moms and Dads can feel good about providing a stimulating environment.  

Children appreciate Pockets of Learning products because brightly colored designs provide interactive tactile activities such as buttoning, zipping, and matching.  Zipper enclosures and carry handles delight children which make these features perfect for travel, church, office appointments, and at-home learning.  Children take pride and find independence in carrying their own books and toys that keep little fingers busy.

Adoring gift-givers, such as grandparents and friends, appreciate the unique gift collections Pockets of Learning products offer for baby showers, birthdays, baptisms, and other special occasions.  Pockets of Learning has a loyal customer fan base that continue to give these special heirloom gifts well into a second generation.  
Retailers appreciate Pockets of Learning products for the company’s commitment to quality and customer satisfaction. Their loyal following enjoy the company’s pledge to replace missing pieces for products, something unique in the soft book and toy industry.

Contact Pockets of Learning today to learn more about sharing these unique gifts with your customers this upcoming holiday season.  

800-635-2994
hello@pocketsoflearning.com
www.pocketsoflearning.com

Every Body Can Do It with ChulaHoops USA

Every Body Can Do It ! It’s not opinion, it’s geometry. Toroidal Equilibrium is the secret. ChulaHoops knows, they hooped with over 20,000 people during R&D.

If you have never been able to hoop before, it was not your fault. It was the fault of the hoop.Yesterday’s hoop worked for less than a third of the population. ChulaHoops USA makes premium quality hula hoops that are sized and designed for success. ChulaHoops work for 85% on the first try.

ChulaHoops come in three sizes. The Extreme ChulaHoop is ideal for Plus, Tall, Athletes, People who could never hoop before and People who love BIG things. The Original ChulaHoop is for Average Adults and Plus or Tall Children. Junior ChulaHoop is for Children under 42”, Rythmic gymnastics and Advanced Flow Arts.

The right size ChulaHoop means you will be able to sustain it. Online Classes & Challenges are available for All Ages. Enjoy all the benefits to your body, mind and spirit!

ChulaHooping Builds Core Strength,Refines Motor Skills, Aids Balance, Improves Posture, Promotes Well being and Improves Comprehension and Creativity.

ChulaHoops come in Three Color Collections:Red, White & Blue, Retro Fruit Stripe and Festival featuring Sparkly & UV Glow.

Now you can get the famously successful , high quality, Original ChulaHoop in a Box. It is convertible, 3 sizes in 1. It is Perfect in size and balance, easiest to use ever with Compact interlocking ribs. ChulaHoops in boxes make merchandising easy. ChulaHoops concentric labeling/hanging system makes it easy to display hoops in a window, on a wall or from the ceiling.

ChulaHoopsUSA.com
chulahoopsusa@yahoo.com
469-354-5986

Close
Get a FREE digital subscription to Creative Play Retailer magazine by signing up for our newsletter.