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Mattel Adds a Game Developer to the Barbie Roster

Game Developer Barbie

The latest addition to the Barbie line is a new Game Developer Barbie. As part of the doll maker’s "Careers," Game Developer Barbie has been billed as the “career of the year” choice.

In the latest iteration, Barbie sports a green jacket, a pair of distressed jeans, sensible sneakers, and has been designed to “inspire young gamers.” Game Developer Barbie’s accessories include a laptop with real game code graphics, a tablet, headset, and large-frame glasses that compliment her bright red hair.

As pointed out by Casey Fiesler of Slate, kids don’t have to wait until they’re grown up to learn coding. There are several coding apps and toys such as Scratch and Smart Lab’s Programmable Rover that can be paired with figurines like Game Developer Barbie to teach computer skills early on.

For purchasing information, visit Mattel’s Barbie site.

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