Beginning in the spring of 2018, the Toy Industry Association (TIA) will be holding its formerly annual PlayCon event biannually in a vibrant, major city. With the forthcoming event changes, the TIA hopes to broaden the conference’s appeal for industry professionals.
“Thanks to a longer development and planning cycle, PlayCon will build upon its reputation as the quintessential networking and educational event in the toy and play industries,” said Jane Ritson-Parsons, Group Executive of Global Marketing at Hasbro, Inc. and Chair of PlayCon’s new advisory board. “Our goal is to create an event with a fresh, two-year format that will deliver best-in-class content and speakers that are relevant and inspiring to inventors and designers, marketing and PR professionals, entrepreneurs, and executives.”
The dates and location for PlayCon 2018 are not yet finalized, but board members are strongly considering San Francisco, CA to be the conference’s host city because of its variety of hotel options and the city’s “walkability”.
TIA plans to continue trends of actionable content and cutting edge industry resources with PlayCon sessions covering a broad range of ideas – including global consumer toy and play, reaching new generations of families and consumers, and tackling emerging issue in the industry.
Press release courtesy of the TIA.
For more information about PlayCon 2018 be sure to check in with the TIA website in the coming months.