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Stretch it, bounce it, pop it, tear it, sculpt it! 

A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty® since 1998. Founder, Crazy Aaron, has continued to trailblaze within the toy industry by establishing new product lines and brands to inspire curiosity and wonder for curious people of all ages! Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough®. Land of Dough® is play dough reimagined! Handcrafted from natural ingredients and considered the most sustainable play dough product on the planet. All Crazy Aaron’s products are made with safe, nontoxic, top-quality materials and ingredients right on Main Street, USA in Norristown, PA.  

Mission: We make Thinking Putty® and other creative, innovative products to inspire curiosity and wonder and to educate and delight our customers all over the world.


E-Blox Circuit Blox BYO DJ Set

Are you ready to host your own Dance Party? Coming this Fall 2022, E-Blox will be introducing the Circuit Blox BYO DJ Set product that will have your party dancing to some of the coolest DJ songs and sounds around.  

You build it, and the box turns into a DJ table where you can play 3 original DJ songs recorded by SOLI (www.djsoli.com) and insert 15 different DJ sounds to get your party hoppin'!  You can also connect your music device through BluetoothTM to play your own music out the HI-DEF speaker and insert DJ sounds to your own music.  

E-Blox products are designed to stimulate a child’s imagination and creativity, and teach every child to investigate our world through interactive play, creative reasoning, and systematic building of objects that will provide endless hours of fun and learning. E-Blox is leading the way to a whole new generation of educational toys that give children of all ages the building blocks of a STEAM/STEAM education through the joy of play and discovery.  

The Circuit Blox BYO DJ Set is just the latest of a long line of E-Blox products that engage kids of all ages to Learn by Building.  Order your limited addition Circuit Blox BYO DJ Set now, and get ready to party!


These Beach Kids Prefer To Air Dry

We’re shining the light on Sandtastik® Air Dry Modeling Clay and its luxuriously soft, smooth, and easily workable characteristics!

Sculpt and model to your heart’s content with premium quality, self-hardening (air dry) clay. The creative and innovative material of choice for budding artists of all ages and skill levels.

Clean handling and odor free. Its jack-of-all, versatile range of project uses include all hand building methods, slabs, ne detail modeling, tooling, and wheel throwing lend optimal results.

Ideal for novelty crafts, classroom projects, group art classes, and professional design. The sky’s the limit with what you can create!

Firefox Is Celebrating Its 10th Year In Business!

Firefox Toys is a family-owned business that is committed to quality educational toys.  With our products, kids can learn basic principles of flight, explore science concepts, be creative and most important of all, play outside.

In 2012, Firefox took off with our namesake product, the Firefox Glider. The Firefox was not only durable, but it was a magnet of fun for all ages, everywhere!  As we participated in a variety of shows throughout the years, such as Astra, Learning Express and the NY Toy Fair, we observed how Firefox would bring out the kid in every adult that visited our booth. Our toy was a success!

Stores that bought our product also saw the value of outside play and family oriented fun and the rest is history.

With continued quality and durable toys, made of high-quality foam, our company continues to grow with more than 15 gliders to choose from.

As today’s digital world continues to evolve, Firefox’s mission has become stronger than ever in encouraging kids to exercise their minds and bodies, and families to become engaged in outdoor play.

We continue to support the “brick and mortar” local businesses of our country as they have continued to support us since 2012.

As we embark on our 10th Anniversary, we would like to thank all of those that have supported our business and made Firefox Toys a brand they can trust.

Thank you,
Firefox Family

(850) 765-8210

The Traveler makes traveling with kids easy and fun!

All Wikki Stix products can be described as clean, quiet and creative…but The Traveler has the added attraction of offering all of that in a fun bright red carry case!  

Wikki Stix quickly found their place as a travel toy, when they were handed out by several airlines just a few years ago. Introduced to address the travel benefits of Wikki Stix, The Traveler has long been one of the best sellers in the Wikki Stix line.

Included in the case are 144 Wikki Stix in a total of 22 colors for an amazing amount of creative play. Also included is a 12-page booklet of ideas, activities, illustrations and several step-by-step instructions to give kids a number of fun starting points after which their imaginations take hold…and they take off!

The Traveler is also a great little craft kit. With all those Wikki Stix in a handy carry case…it’s great to take along to spend crafting time with Grandma…or have handy at home for creating a special project.

Wikki Stix themselves are a fun and easy-to-use product for ages 3 and up, as they are soft, pliable, and easy to twist, shape, use and reuse. In fact, they are endlessly reusable. They adhere to most smooth surfaces with just fingertip pressure and are easy to peel up to change or reposition. They do not contain sharp parts and will not tear apart, but cut easily with scissors.  Wholly Made in the USA, Wikki Stix conform to all US safety standards for use by children age 3 and up.


Join The Very Hungry Caterpillar for one of his favorite meals of the day: lunch!

H is for Hungry! Families can get ready to pack school lunches into these adorable, insulated lunch boxes and totes, featuring iconic drawings of everyone’s favorite ravenous caterpillar. Funkins’ collaboration with the World of Eric Carle is filled with the brilliantly illustrated images we all grew up with and enjoyed with our kids, bringing this beloved character to school lunch.

Eric Carle’s books are a staple in many homes. Now, kids can munch along with their favorite hungry caterpillar at home, daycare, school, travel, and picnics on-the-go with this exciting new line, designed by award-winning, mom-founded brand, Funkins.

Funkins is known for packing smiles into lunch boxes while helping to make mealtime cleaner and greener, and their latest offerings indeed do that and more! The variety of designs reminds kids to “Be Kind” and “Love Your Planet,” with familiar images captured perfectly on these bags and accessories.

Funkins’ The Very Hungry Caterpillar Line includes:
1. Machine washable, insulated neoprene lunch bags and totes.
2. Retro cotton lunch bags in two convenient sizes.
3. Reusable cloth placements and napkins sized just for kids.
4. The Very Hungry Caterpillar lunch box accessories, including note cards, sticky notes, ice packs, and writeable name labels and decorative stickers for food containers.
5. Eco-friendly bamboo mealtime dishes.

Greener lunches are something this hungry caterpillar loves. So do parents. That’s why we are so excited about this delightful collaboration between two loveable brands! Contact info@myfunkins.com to bring Funkins to your shelves today.

About Funkins:
Funkins is committed to helping families and schools create joyful mealtimes while caring for our earth. Follow Funkins on Facebook, Pinterest and Instagram @myfunkins. Follow The World of Eric Carle at facebook.com/theworldofEricCarle.


Play That is More Than a Game

The English language is considered a complex language to read, pronounce, and write. It is crucial that children have a strong foundation in phonemic awareness, segmenting, and decoding for reading success. If not, parents may encounter their children memorizing words while reading, eventually discovering that they are ineffectual readers as early as second grade.

Children know when their reading ability does not advance and they quickly lose confidence. Carrie Chapie, Owner of Darling LLC and Creator of WORD WITT, found that this situation was not uncommon. This motivated her to research the science and mechanics behind reading. Children need fun ways to elevate their confidence and foundational reading skills. EVERYONE Learns when they are having fun.

WORD WITT is not Boggle, and it’s not Scrabble… it is it’s own fresh new format. A fast, FUN, and competitive game for building foundational reading skills in school age children all while keeping word-loving children and adults engaged and thinking.

Roll the dice. Flip a card, Race to create the most words in a minute. A wonderful way to ignite laughter, connection, and the urge to play over and over again to beat your score and theirs!

Created by a parent and supported by educators. WORD WITT has won the Oppenheim Gold Seal Award, PALS Top 10 Award, PALS Award, Creative Child 2021 Game of the Year Award, and endorsed by University of Michigan’s Dyslexia Help.

Darling LLC is proud to announce they have been able to shift 90% of their next round of manufacturing of WORD WITT to Michigan/USA. Although Covid had made connecting with retailers challenging, Darling LLC is looking forward to continuing to partner with community, and educationally engaged toy and speciality stores.


What can you make with your Wikki Stix?

A snowflake, a flower…they’re easy to do and neat for little kids, cause they don’t need glue!

They stick by themselves, which is fun and fast. Make something quick or something that will last. Screens, screens…everywhere you go! Tablets, phones, iPads…you know. Kids nowadays need to re-learn PLAY…

Spark imagination, the Wikki Stix way! Kids not spunky? Feeling kinda sick? Brighten their day with some Wikki Stix! Weather too bad to play outside? Give Wikkies to a child and watch him go wild! Many preschoolers find it a chore to learn letters and numbers; for some it’s a bore. They’re hands-on and fun, the Wikki Stix way. Make learning a breeze and save the day! A bracelet…a necklace...a big fancy ring! Load up on glam and bring on the bling! Wearable Wikki Stix jewelry is fun; Lots of things to make…not just one. Cords, cords everywhere? Don’t go nuts and tear out your hair! Wrap each with a Wikki — color code them, too. The modem is red; the router is blue! Math a challenge?  No thinking cap? Fractions with Wikki Stix… it’s a snap! Middle School science a challenge, too? With Wikki Stix, it’s fun to do! Over the river and through the woods, Kids in the backseat…being good! Wikki Stix fun is quiet and clean. Best time on a trip you’ve ever seen! Kids staring at screens ‘til you wanna scream? Watching them play again isn’t a dream. With Wikki Stix, you’ve got it made in the shade. In just a minute you’ll hear, “Mom..look what I made!” Cars, planes and train rides, too. Wikkies give kids lots to do. Getting there’s now part of the fun. Hats off to you…the battle is won! Ice cream and cake and gifts galore! Birthday parties are never a bore. Wikki Fun Favors provide lots of fun. And go home with the guests when the party’s done. In a jam, not sure what you need? Wikki Stix may help tackle the deed. Stick flowers in a vase? all over the place! Fix a flat? Hmmm…not sure about that.

What’s been around for 32 years? Something you know will bring on the cheers! Easy for kids, ‘cuz they just stick; Yup…you could call it the Wikki Stix trick! Manufacturer of the Month is an honor to be; Telling our story for all to see! We gave it a twist, with stanzas and rhyme, In hopes you’d all read...and have a good time!


Steiff: The Company That Invented the World’s Favorite Toy Declares 2022 as “The Year of the Teddy Bear”

In celebration of the 120th Anniversary of the world’s favorite toy, legendary plush brand Steiff has declared 2022 as “The Year of the Teddy Bear.”

After nearly two years of the pandemic, there’s never been a better time to give a Teddy bear a hug, so this is the perfect opportunity for retailers everywhere to make Steiff products the centerpiece of their plush business.

“Teddy bears are frequently lifetime companions for their owners,” said Jim Pitocco, President of Steiff North America. “They become a best friend that has experienced a child's milestones at every age and stage of their life. The varying emotions that come with such a significant role is something we feel honored to be a part of.”  

During the company’s year-long celebration, several new Teddy bears, animals, and famous licensed characters are making their debut through a series of consumer contests, social media campaigns, and special events.

“This is an exciting time for Steiff and for our retailers,” said Pitocco. “We are continuing our long-term partnership with Disney, our affordably priced ‘Soft Cuddly Friends’ line remains a tremendous success, and we have collaborated with iconic brands Neiman Marcus and Marc Jacobs to create unique products that appeal to young, fashion-forward collectors. The breadth of our line allows us to offer items that appeal to all kinds of consumers.”

Pitocco says that the company’s repositioning as a toy brand in 2018 was a turning point for the business, crediting their Soft Cuddly Friends line as a true breakthrough.

“Along with our unique partnerships with popular street brands and our commitment to creative collaborations, we’ve been able to live up to our proud legacy while remaining innovative to a whole new generation of Steiff fans,” said Pitocco. “For a company this rich in history, that’s something worth celebrating.”


Meet the Maru Dolls, ready to win your heart.

Maru and Friends.com is set to celebrate 15 years of creating collectible dolls that capture the beauty of children with realistic features.  These award-winning dolls are a collaboration of famed sculptor, Dianna Effner and Maru’s founder, Maritza Gutierrez.

The main character of the doll collection started with Maru the Hispanic girl, which has two illustrated storybooks that chronicle her real-life story in America with her new friends, Forever Friends and Blue Moon Over New York.  The story takes place in New York where Maru lives, the 20-inch doll is sold with her first edition book.

The main ingredient in these doll creations seem to work, they say it’s love and passion for their work that has won the company many prestigious toy industry awards and followers from all parts of the world.  Their dolls have been recognized by The Oppenheimer Toy Portfolio Gold award, the National Parenting Center, Teachers Choice Award, I-Parenting Media winner award, Toy of the Year to name a few of the doll accolades.  

Whether it’s adding another friend to the original line of 20-inch dolls or their latest creations of 13-inch dolls with jointed elbows. One thing remains true, the dolls designed all have realistic childlike faces, modern costumes and are all vinyl that feel like porcelain.  Maru and Friends manufactures fashion dolls in America that collectors of all ages can treasure and enjoy no matter the age.  Stay tuned for their 15-year Anniversary dolls which are now currently in the works.

Customer service 305-577-6878

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