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This isn't just about us. It's about all of us. We created Fair Indigo with people in mind. A new company wholly committed to changing the way the apparel industry works.


Fair Wages, Fashionable Styles, Affordable Prices

The Fair Indigo label was created to make much more than a fashion statement. Our mission is to create high-quality, wearable styles without the exploitation of workers and the environment that too often goes with the territory. With incredibly efficient operations and word-of-mouth advertising, we can keep our prices real too.

Look Good. Feel Good. Do Good.™

Every item with the Fair Indigo label is made in a facility that pays fair and meaningful wages, not the minimum wages that dominate the industry. We personally visit each cooperative or factory and get to know the workers who truly are the backbone of the apparel industry. In addition, we send the toughest social auditors in the world to independently verify that these facilities are beacons of fairness in an often ruthless industry.

We also offer products from other mission-oriented companies with socially responsible values: fair trade, ecologically responsible or recycled materials, support of impoverished craftspeople, and local production (made in the US).

Contact Info

Fair Indigo
2140 W Greenview Drive, Suite #7
Middleton, WI 53562


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