Meet Zeenie™ Dollz, the powerful, stylish and vibrant eco- warriors. The new six doll series merges fashion and eco- awareness. Each Zeenie, in addition to being a trendsetter, possesses a unique eco-power that protects the environment. To further the series’ green mission, each 12- inch ball jointed doll is made entirely of recyclable materials and non-toxic plastics. Created for young girls and eco-conscious parents, the dolls are fashionistas, donning the latest in groundbreaking style, but Zeenie Dollz stand for much more. Each doll also brings to light an environmental cause that needs attention, bringing together education and green ideals for young girls. Zennia, the special edition doll in the series, leads the pack and embodies Mother Earth, the protector of our planet. As the giver and sustainer of life on earth, Zennia is passionate about combating the evil antienvironment villains that threaten to destroy the world. To assist her in protecting our environment and spreading eco-awareness, Zennia is joined by a team of five eco-warrior fashionistas: • Evee, Protector of Skies and Defender against Pollution • Kazumi, Protector of Polar Regions and Defender against Global Warming • Lina, Protector of Rainforests and Defender against Deforestation • Sini, Protector of Farmlands and Defender of Mistreated and Abused Animals • Yana, Protector of Oceans and Defender of Marine Conservation.
The concept and mission behind Zeenie Dollz started with a sketch by Hansini Wadhwani, the creator, designer and inventor of the series. Hansini showed her mother, Laxmi
Wadhwani, the first sketch of a girl with flowing blue hair and explained that her persona was that of Mother Earth. With overwhelming support and belief in the concept, Laxmi leveraged her years of experience in the textile industry to bring Zennia, the first doll in the series, to life. From there, the mother-daughter duo have worked together through every step of the creative process to take a beautiful sketch, a meaningful cause and a passion for the environment, andmerge it into the Zeenie Dollz series. Since saving the planet is a Zeenie style, a portion of proceeds will be donated to organizations working to preserve the environment and protect all animals and the places they call home. “We are thrilled to launch the new Zeenie Dollz series,” said Laxmi Wadhwani, sales director, Zeenie Dollz LLC. “The dolls truly tap into a unique, eco market and we are proud to bring this message to the toy industry. The Zeenie Dollz are beautiful and fashionable, but they also align with environmental causes that need our attention. We hope this eco-awareness will appeal to a wide range of today’s children and parents.”