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TOYFEST 2023

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News & Events

Discover The World’s Friendliest DoughTM!

A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty® since 1998.

Founder, Crazy Aaron, has continued to trailblaze within the toy industry by establishing new product lines and brands to inspire curiosity and wonder for people of all ages! Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough®.

Land of Dough® is play dough reimagined! Handcrafted from natural ingredients and considered the most sustainable play dough product on the planet. All Crazy Aaron’s products are made with safe, nontoxic, top- quality materials and ingredients right on Main Street, USA in Norristown, PA.

Mission: We make Thinking Putty® and other creative, innovative products to inspire curiosity and wonder and to educate and delight our customers all over the world.

The Learning Journey Dissects The Fundamentals of Learning

The Learning Journey opened its doors in 1995 and has since been busy producing high quality, award-winning educational children’s products – including a large range of bilingual toys, puzzles, and games! Today more than ever, parents are searching for educational toys that are fun, affordable, and effective for their children. Learning Journey products satisfy all of these needs, with each product designed to build skills that are important for kids to learn in order to have a head start in school. Additionally, a wide range of products have been designed specifically to enhance the development of both STEM and STEAM in young children.

Effective educational toys will promote learning, introduce new ideas and concepts, and encourage self-confidence! When parents provide these toys for their children, they’re simultaneously providing significant opportunity for mental and physical growth all while keeping their little ones entertained! In effort to encompass the learning experience at all developmental stages, The Learning Journey has produced a variety of educational products ranging from 5 different categories of play. These product categories include Puzzles, Games, Active Play, Construction, and Electronic Learning, with countless awards received in all 5 categories! Some of our recent awards won include: Mom’s Choice Awards 2022, Creative Child Awards 2022, PAL Awards 2022, Academics Choice 2022, National Parenting Product Association 2022, and many more!

The Learning Journey is looking forward to the next 25+ years as we expand our ever-growing product and customer base while staying true to our core directive of providing children with products that help them reach their full potential and beyond! With The Learning Journey's complete range of interactive products, children can have fun while learning and parents and educators can know they have the right quality educational products for their children!

www.tlji.com
info@tlji.com
(602) 787-1115

Raising Environmental Awareness Through Play

More and more parents believe taking care of the planet is an important value to share with their kids. What better way to do it than through gameplay? Adventerra Games is the only company in the world with a game catalog entirely dedicated to environmental topics!

Eco-education Experts

Each of the company’s games and puzzles addresses a critical issue like recycling, water conservation, energy use, endangered species, and more. With di erent lines speci cally designed for toddlers, preschoolers, elementary and middle-schoolers, kids have a blast while building STEM skills and learning how to protect the planet!

Award-Winning STEM Toys

In addition to being STEM.org authenticated, Adventerra Games has won more than 90 awards to date, including seals of approval from recognized parenting institutions like the Mom’s Choice Awards and e National Parenting Center, and endorsements from popular media outlets such as the Good Housekeeping’s 2021 Top Toy Award.

Planet-friendly & Sustainable

Adventerra Games walks the talk: all of their games are 100% plastic- free, both recycled and recyclable, made in North America. ey use vegetable inks, sugar cane shrink wraps, compostable cardboards, and wood certi ed by the Forest Stewardship Council (FSC).

Introducing the P-flector®

Potty Training Without the Mess

For Kids By Parents®, Inc. was created out of the need to solve a particularly annoying parenting problem with my oldest son in his potty training phase, peeing through the gap between the toilet seat and bowl. My attempt to solve this problem resulted in the creation of our 1st product, the P-flector®, which is our initial contribution to the juvenile products industry.  

Made in the USA and winner of Creative Child Magazine’s Product of the Year (2022, 2021, 2020 and 2019), Baby Maternity Magazine’s 2022 Top Choice Award, and 2021 Mom’s Choice Award, the P-flector® is a flexible urine shield that attaches to the underside of a toilet seat and blocks the gap between the toilet seat and bowl, preventing seated potty-training kids from peeing through the gap.  The P-flector®’s flexibility allows it to conform to the shape of both round and elongated toilet seats with either flat or curved bottoms. It’s attached to the seat with pressure sensitive double-sided tape and once attached, it can stay in place for extended periods of time; how long depends on individual use.  While the tape is not permanent, additional tape is available to reapply as needed.

The P-flector® keeps potty training kids’ clothes and floors dry; say goodbye to cleaning up urine puddles, yellow stains down the front of the toilet or yellow stained floors in front of the toilet.  The P-flector® can also be used by seniors and individuals with special needs.  It’s easy to attach, can be cleaned in place and saves parents and care-takers time and avoids the frustration of cleaning up the mess associated with this type of potty-training accident.  The P-flector® and additional tape are available on Amazon.  

http://forkidsbyparents.com
info@forkidsbyparents.com
(877) 489-3332

Fun for Ages 3 to 103.

For years Wikki Stix have been regarded as a “preschool or little kids” product…and indeed we are! Two new items definitely attest to that. The all-new Activity Set is full of hands-on fun for ages 4-6…and includes a lightweight playboard, fun purple carry bag with I.D. sticker, 4-page booklet of ideas and illustrations…and 84 Wikki Stix.

The Preschool Activity Book provides school readiness skills in play-based activities to help preschoolers prepare for their next step! With 72 Wikki Stix and over 30 fun activities created by a 30-year first grade teacher, it is fun, engaging and educational.

And Wikki Stix are proud to be an American-made kid’s toy…something that clearly sets us apart from the vast majority.

But looking across the whole line, you will see items from the STEM Pak…to the Creative Activity Pak for Senior Living facilities.

For middle school and high school science, there is no easier way to create and demonstrate molecular structure, the DNA double helix, and concepts like wave amplitude, isobars, cross sections, fractions and so much more!

For the activity center in a senior living facility, finding something new and innovative to engage the residents…can be a challenge!  Wikki Stix provide a unique, hands-on activity that not only entertains seniors but can provide an impetus for conversation and interaction.

And while mentioning fun get-together activities, Wikki Stix offer lots of fun favors for activities of all kinds…birthday parties, Halloween hand-outs, Valentines Day…and a fun pak of USA landmarks and special places!

www.wikkistix.com
info@wikkistix.com
1-800-869-4554

Learn, Play, Win!

Do you like dinosaurs, planes, sharks, birds or Disney?  Maybe baby animals, professional athletes, or Harry Potter are more to your liking?  Whatever you’re interested in, so are we!  

With many options to choose from, there is at least one that is bound to pique your interest.  Top Trumps is simple, engaging, and fun!  Whether you are having a game night, going on a long car ride, or having a picnic, Top Trumps can accompany you wherever you go, thanks to the self-contained plastic carry case.  Top Trumps packs allow you to learn a few fun facts while trumping your opponents.

Along with Top Trumps we offer Match, Quiz, playing cards,  and Monopoly: City Editions. With Match, match 5 of the same character in a row before your opponent, and hope they can’t steal the win from you!  Though fun for all ages, Match helps younger kids begin strategy learning as well as improve their fine motor skills.  Also, in its easy to pack up and carry case, parents will love its quick and easy clean up as well as portability.

Quiz is all about testing your knowledge of a beloved subject!  Do you think you know all there is to know about Harry Potter or Lord of the Rings?  Do you think you are a big Elvis or Disney fan?  We challenge you to play and answer as many of the 500 questions that each Quiz game entails.

City Editions of Monopoly offer a glimpse into cities around the U.S.  Buy amazing sites, make the highest bids on each property, build houses and hotels, and become the richest citizen in cities like Cambridge, Brooklyn, or San Antonio…pick your favorite token and roll the dice!

With so many categories, licences, and products to choose from, Top Trumps USA is sure to fit into your home.  

Our products can be found at USA retailers including Fred Meyer, Barnes and Noble, HEB, Select Learning Express, Amazon and various other retailers both online and in-store.

For more information or to browse our range: www.toptrumps.us

orders@toptrumps.us
833-396-2127

The Inflatable Play Fort

Just Add Air

Show Special

ASTRA: Long Beach 2022 Booth #: F22

$3 off per unit and free shipping for 100 units or more. 20 units or more -- free shipping. 

Free Demo unit for first-time customer orders.

All first-time customer orders of 20 or more are guaranteed – we will buy them back and pick them up, if they don't sell. Monday June 13th through June 15th.

Please give us a call at 1 (800) 619-1090 for any questions or to place an order. You may also fill out the contact form to the right and we will get back to you as soon as possible!

Monday – Friday 9:00AM to 5:00PM

AirFort
125 South Highway 101
Solana Beach, CA 92075

These Beach Kids Prefer To Air Dry

We’re shining the light on Sandtastik® Air Dry Modeling Clay and its luxuriously soft, smooth, and easily workable characteristics!

Sculpt and model to your heart’s content with premium quality, self-hardening (air dry) clay. The creative and innovative material of choice for budding artists of all ages and skill levels.

Clean handling and odor free. Its jack-of-all, versatile range of project uses include all hand building methods, slabs, ne detail modeling, tooling, and wheel throwing lend optimal results.

Ideal for novelty crafts, classroom projects, group art classes, and professional design. The sky’s the limit with what you can create!

Join The Very Hungry Caterpillar for one of his favorite meals of the day: lunch!

H is for Hungry! Families can get ready to pack school lunches into these adorable, insulated lunch boxes and totes, featuring iconic drawings of everyone’s favorite ravenous caterpillar. Funkins’ collaboration with the World of Eric Carle is filled with the brilliantly illustrated images we all grew up with and enjoyed with our kids, bringing this beloved character to school lunch.

Eric Carle’s books are a staple in many homes. Now, kids can munch along with their favorite hungry caterpillar at home, daycare, school, travel, and picnics on-the-go with this exciting new line, designed by award-winning, mom-founded brand, Funkins.

Funkins is known for packing smiles into lunch boxes while helping to make mealtime cleaner and greener, and their latest offerings indeed do that and more! The variety of designs reminds kids to “Be Kind” and “Love Your Planet,” with familiar images captured perfectly on these bags and accessories.

Funkins’ The Very Hungry Caterpillar Line includes:
1. Machine washable, insulated neoprene lunch bags and totes.
2. Retro cotton lunch bags in two convenient sizes.
3. Reusable cloth placements and napkins sized just for kids.
4. The Very Hungry Caterpillar lunch box accessories, including note cards, sticky notes, ice packs, and writeable name labels and decorative stickers for food containers.
5. Eco-friendly bamboo mealtime dishes.

Greener lunches are something this hungry caterpillar loves. So do parents. That’s why we are so excited about this delightful collaboration between two loveable brands! Contact info@myfunkins.com to bring Funkins to your shelves today.

About Funkins:
Funkins is committed to helping families and schools create joyful mealtimes while caring for our earth. Follow Funkins on Facebook, Pinterest and Instagram @myfunkins. Follow The World of Eric Carle at facebook.com/theworldofEricCarle.

www.myfunkins.com
info@myfunkins.com
1-855-693-8656

Play That is More Than a Game

The English language is considered a complex language to read, pronounce, and write. It is crucial that children have a strong foundation in phonemic awareness, segmenting, and decoding for reading success. If not, parents may encounter their children memorizing words while reading, eventually discovering that they are ineffectual readers as early as second grade.

Children know when their reading ability does not advance and they quickly lose confidence. Carrie Chapie, Owner of Darling LLC and Creator of WORD WITT, found that this situation was not uncommon. This motivated her to research the science and mechanics behind reading. Children need fun ways to elevate their confidence and foundational reading skills. EVERYONE Learns when they are having fun.

WORD WITT is not Boggle, and it’s not Scrabble… it is it’s own fresh new format. A fast, FUN, and competitive game for building foundational reading skills in school age children all while keeping word-loving children and adults engaged and thinking.

Roll the dice. Flip a card, Race to create the most words in a minute. A wonderful way to ignite laughter, connection, and the urge to play over and over again to beat your score and theirs!

Created by a parent and supported by educators. WORD WITT has won the Oppenheim Gold Seal Award, PALS Top 10 Award, PALS Award, Creative Child 2021 Game of the Year Award, and endorsed by University of Michigan’s Dyslexia Help.

Darling LLC is proud to announce they have been able to shift 90% of their next round of manufacturing of WORD WITT to Michigan/USA. Although Covid had made connecting with retailers challenging, Darling LLC is looking forward to continuing to partner with community, and educationally engaged toy and speciality stores.

www.WordWitt.com
News@WordWitt.com

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