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TOYFEST 2023

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News & Events

Building Brighter Futures

Since opening its doors in 1995, The Learning Journey’s mission has remained unchanged – to provide products of the highest quality for parents and educators around the world that are both fun and affordable. In an effort to maintain the standards of today’s rapidly changing technology, toy manufacturers need to be agile and creative while also not losing sight of the true core values established in traditional play.  

More than ever, parents are searching for educational toys that are both stimulating and effective for their young children. The Learning Journey strives to ensure all its products satisfy these needs, with each toy, puzzle and game designed to build the skills necessary to have a head start in school and in life! Additionally, a wide range of Learning Journey products have been designed specifically to enhance the development of STEM/STEAM standards in young children, encouraging hands-on learning with real-world applications.

Effective educational toys promote learning, introduce new ideas and concepts, and encourage self-confidence! When parents provide these toys for their children, they’re providing significant opportunity for early mental and physical growth while also keeping their little ones entertained! In an effort to encompass the learning experience at all developmental stages, The Learning Journey has produced a variety of educational products ranging from 5 different categories of play. These product categories include Puzzles, Games, Active Play, Construction, and Electronic Learning, with countless awards received in all 5 categories! Some of our recent 2022 awards won include: Mom’s Choice Awards, Creative Child Awards, PAL Awards, Academics Choice, National Parenting Product Association, and many more!

The Learning Journey is looking forward to the next 25+ years as we expand our ever-growing product and customer base while staying true to our core directive of providing children with products that help them reach their full potential and beyond! With The Learning Journey’s complete range of interactive products, children can have fun while learning and parents and educators can know they have the right quality educational products for their children!

tlji.com, info@tlji.com, (602) 787-1115

Made to inspire greatness at any age

Made to inspire greatness at any age, each one of our products encompasses innovation and style that turns heads at every corner.

Posh Baby and Kids is the proud bring some of the best baby and toddler gear in the world to the North American market. We strive to inspire greatness at any age, each one of our products encompasses innovation and style that turns heads at every corner.

Our collection of products include trikes, balance bikes, and scooters that are designed in collaboration with, and officially licensed by the Bentley Motor Company and McLaren Automotive. Our products are designed meticulously to pay homage to the names they carry and features luxurious and innovative features that were clearly lacking in the market.

The Bentley Trike was designed to make your everyday strolls unbelievably stylish; these trikes were modeled after the world-famous design of the Bentley Continental GT and follow in the footsteps of a true icon!

The luxury elements such as the cross stitched seats, replica continental GT wheels on air filled rubber tires, and soft leatherette touch points truly make this the Bentley of toddler trikes and unlike anything else available today. However, we didn’t just stop at this. The Bentley trike’s innovative transforming capabilities also make it versatile and your toddler’s favorite ride from 6 months to 5 years old!

The McLaren Scooters and Balance Bike were designed to inspire great performance at a young age in a true homage to McLaren Automotive. The balance bike frame is made entirely out of carbon fibre for the ultimate lightweight riding experience, while the scooters feature some of the best handling and sturdy decks available for kids 3 years to 16+.

Find out more about these and other amazing product at poshbabyandkids.com.

Introducing New Duncan Flash Cards!

If you have had kids, you probably have experienced the frustration of opening a brand new deck of flash cards, and then completely failing to get them back in that same chipboard sleeve. Or at least not without tearing the sleeve. Just never seems to go back in the same way! Ultimately you end up putting a rubber-band around it.

With the new Duncan Flash Cards, you can get your cake and eat it too! You get a great deck of bright, high-quality, speed-flipping flash cards plus a clear, protective case for easy transporting and storage. In addition, answers to equations on reverse side of each card make learning easy for all.

Great merchandising with the peggable individual decks of cards. Or sell the Multi-Pack at a discounted price with the bright carrying case that holds all 4 decks.

Perfect size for speed and easy flipping!
• Answers on reverse side for all equations
Protective case for easy transport & storage Rounded corners give strength to cards
Color coded for easy sorting

Duncan® is one of the oldest and best-known toy makers. Founded during the Great Depression, the story of Duncan® Toys is unique: one full of curiosity and invention that could only be fueled by the uniquely entrepreneurial spirit of America.

For over 90 years, Duncan has crafted high quality skill and activity toys for every generation. From schoolyard yo-yo demonstrations to modern champions touring the globe, the Duncan brand symbolizes exceptional quality and play value.

How Wikki Stix Help Kids Learn. 


As the manufacturer of a very versatile product, we sometimes feel the need to help our customers understand the multiple applications of Wikki Stix...and which product does what!

And that is very true in the case of our Preschool Activity Book.  Created with input from a (very brave) woman who taught first grade for thirty years...The Preschool Activity Book is designed to help children be ready for first grade, by providing school readiness skills in a fun and playful format. And, what an amazing book it is with 28 pages providing 30 fun activities!

To help parents understand how this works, we created a separate sheet, which is included in each book...explaining how each activity contributes to a child’s educational preparedness.
For example, what appear to be simple fun connect-the-dot pictures, actually help reinforce numbers in sequence.

And the same is true of all the fun, play-based activities...some assist with visual discrimination while others address creative thinking and problem solving. Letter recognition is important, and occurs on several pages, as does color identification.

Understanding two-step directions is also found on a number of pages.

So by including a sheet, which clearly defines the preschool readiness skills offered in this book, we provided parents with an understanding of how this fun activity book is not only entertaining and engaging...but a valuable tool in getting
kids ready for their next step!

www.wikkistix.com
info@wikkistix.com
800-869-4554

The premiere company in North America presenting award-winning classical music for children

For over 30 years the Children’s Group has been producing award-winning collections of music that introduce children to the best Classical composers in history. Our goal is to provide children with an engaging educational point of entry into the world of classical music through stories that bring the great composers to life, creating an emotional connection to their masterpieces, and inspiring personal development through exposure that leads children to to greater achievement and success in life.

Our series includes the Classical Kids CDs (also available as audiobooks) where the life of each composer and historical context about their music is presented as a story infused with their most-loved tunes. These include Beethoven Lives Upstairs, Bach Comes To Call, and Gershwin’s Magic Key. The 10-set series includes Handel, Tchaikovsky, Mozart and Vivaldi.

From its modest beginnings at her dining room table, series creator Susan Hammond created an Emmy-Award winning video, five acclaimed touring Symphony shows, four beautifully illustrated books, two DVDs, and acclaimed Teacher’s Notes. For her efforts, Hammond won an unprecedented six Juno Awards and has been honoured with the Order of Canada for her contribution to the Arts.

The Mozart Effect series is built upon music educator Don Campbell’s research: that music is not only rich and rewarding to experience, but a bridge to a more creative, intelligent and healthy life. Campbell’s book The Mozart Effect, was a bestseller in 1997, while the accompanying CDs The Mozart Effect Music for Children and Music for Babies series dominated the Classical Billboard charts for the following two years. Each CD is designed to enhance intelligence, inspire creativity and encourage body movement. This series combines up-to-date medical and psychological research in creative and intelligence development to provide an effective learning experience for children.

Each series is a favourite among primary school teachers and the Children’s Group provides extensive teacher resources packages that guide classes through the content on each CD, so that children of all ages can learn age-appropriate appreciation for this music. Over the last 20 years both of these series have earned accolades and awards from parent groups, educational publications and classical music organizations. Most of these CDs have been re-recorded in recent years with the Toronto Philharmonic Orchestra in order to benefit from modern production. They are manufactured in Canada and distributed globally, with versions available in English, Spanish, German and French.

https://childrensgroup.com/
sales@thechildrensgroup.com
customerservice@thechildrensgroup.com
(905) 690–9397

Indulge your imagination

Not just for Halloween, dress-up outfits from Aeromax are carefully designed to withstand the test of time. The quality is so amazing, that kids will outgrow them long before they wear them out.

Giving kids these amazing choices for costumes makes it so much fun to play dress up without raiding mom and dad’s closet. There is nothing more amazing than watching your kids pretend and have a blast doing it. Children today need playtime away from TVs, phones
and computers. Imaginative play is an important part of childhood. Aeromax, Inc. specializes in toys and dress-up gear that encourage creative, battery-free thinking.

Aeromax has 30+ “Get Real Gear” outfits that are designed to look exactly like uniforms and attire worn by adults in real careers. Kids love pretending to be doctors, scientists, fire fighters and so much more in these true-to-life outfits. The “Get Real Gear” Astronaut costume is so realistic, it’s sold at the Kennedy Space Center’s gift shop and at the Smithsonian National Air and Space Museum Store. They have also shown up in TV commercials, shows and have even become the go-to dress up outfit of choice for celebrity’s kids.

aeromaxtoys.com
877-776-2291
info@aeromaxtoys.com

Stretch it, bounce it, pop it, tear it, sculpt it! 


A world leader and innovative company in creative play, Crazy Aaron’s has been making genuine Thinking Putty® since 1998. Founder, Crazy Aaron, has continued to trailblaze within the toy industry by establishing new product lines and brands to inspire curiosity and wonder for curious people of all ages! Known for creating the best putty on earth, Crazy Aaron’s has also reinvented a childhood classic with Land of Dough®. Land of Dough® is play dough reimagined! Handcrafted from natural ingredients and considered the most sustainable play dough product on the planet. All Crazy Aaron’s products are made with safe, nontoxic, top-quality materials and ingredients right on Main Street, USA in Norristown, PA.  

Mission: We make Thinking Putty® and other creative, innovative products to inspire curiosity and wonder and to educate and delight our customers all over the world.

orders@crazyaarons.com
866-578-2845

Firefox Is Celebrating Its 10th Year In Business!

Firefox Toys is a family-owned business that is committed to quality educational toys.  With our products, kids can learn basic principles of flight, explore science concepts, be creative and most important of all, play outside.

In 2012, Firefox took off with our namesake product, the Firefox Glider. The Firefox was not only durable, but it was a magnet of fun for all ages, everywhere!  As we participated in a variety of shows throughout the years, such as Astra, Learning Express and the NY Toy Fair, we observed how Firefox would bring out the kid in every adult that visited our booth. Our toy was a success!

Stores that bought our product also saw the value of outside play and family oriented fun and the rest is history.

With continued quality and durable toys, made of high-quality foam, our company continues to grow with more than 15 gliders to choose from.

As today’s digital world continues to evolve, Firefox’s mission has become stronger than ever in encouraging kids to exercise their minds and bodies, and families to become engaged in outdoor play.

We continue to support the “brick and mortar” local businesses of our country as they have continued to support us since 2012.

As we embark on our 10th Anniversary, we would like to thank all of those that have supported our business and made Firefox Toys a brand they can trust.

Thank you,
Firefox Family

www.firefoxtoys.com
sales@firefoxtoys.com
(850) 765-8210

What can you make with your Wikki Stix?

A snowflake, a flower…they’re easy to do and neat for little kids, cause they don’t need glue!

They stick by themselves, which is fun and fast. Make something quick or something that will last. Screens, screens…everywhere you go! Tablets, phones, iPads…you know. Kids nowadays need to re-learn PLAY…

Spark imagination, the Wikki Stix way! Kids not spunky? Feeling kinda sick? Brighten their day with some Wikki Stix! Weather too bad to play outside? Give Wikkies to a child and watch him go wild! Many preschoolers find it a chore to learn letters and numbers; for some it’s a bore. They’re hands-on and fun, the Wikki Stix way. Make learning a breeze and save the day! A bracelet…a necklace...a big fancy ring! Load up on glam and bring on the bling! Wearable Wikki Stix jewelry is fun; Lots of things to make…not just one. Cords, cords everywhere? Don’t go nuts and tear out your hair! Wrap each with a Wikki — color code them, too. The modem is red; the router is blue! Math a challenge?  No thinking cap? Fractions with Wikki Stix… it’s a snap! Middle School science a challenge, too? With Wikki Stix, it’s fun to do! Over the river and through the woods, Kids in the backseat…being good! Wikki Stix fun is quiet and clean. Best time on a trip you’ve ever seen! Kids staring at screens ‘til you wanna scream? Watching them play again isn’t a dream. With Wikki Stix, you’ve got it made in the shade. In just a minute you’ll hear, “Mom..look what I made!” Cars, planes and train rides, too. Wikkies give kids lots to do. Getting there’s now part of the fun. Hats off to you…the battle is won! Ice cream and cake and gifts galore! Birthday parties are never a bore. Wikki Fun Favors provide lots of fun. And go home with the guests when the party’s done. In a jam, not sure what you need? Wikki Stix may help tackle the deed. Stick flowers in a vase? all over the place! Fix a flat? Hmmm…not sure about that.

What’s been around for 32 years? Something you know will bring on the cheers! Easy for kids, ‘cuz they just stick; Yup…you could call it the Wikki Stix trick! Manufacturer of the Month is an honor to be; Telling our story for all to see! We gave it a twist, with stanzas and rhyme, In hopes you’d all read...and have a good time!

www.wikkistix.com
info@wikkistix.com
800-869-4554

Meet the Maru Dolls, ready to win your heart.

Maru and Friends.com is set to celebrate 15 years of creating collectible dolls that capture the beauty of children with realistic features.  These award-winning dolls are a collaboration of famed sculptor, Dianna Effner and Maru’s founder, Maritza Gutierrez.

The main character of the doll collection started with Maru the Hispanic girl, which has two illustrated storybooks that chronicle her real-life story in America with her new friends, Forever Friends and Blue Moon Over New York.  The story takes place in New York where Maru lives, the 20-inch doll is sold with her first edition book.

The main ingredient in these doll creations seem to work, they say it’s love and passion for their work that has won the company many prestigious toy industry awards and followers from all parts of the world.  Their dolls have been recognized by The Oppenheimer Toy Portfolio Gold award, the National Parenting Center, Teachers Choice Award, I-Parenting Media winner award, Toy of the Year to name a few of the doll accolades.  

Whether it’s adding another friend to the original line of 20-inch dolls or their latest creations of 13-inch dolls with jointed elbows. One thing remains true, the dolls designed all have realistic childlike faces, modern costumes and are all vinyl that feel like porcelain.  Maru and Friends manufactures fashion dolls in America that collectors of all ages can treasure and enjoy no matter the age.  Stay tuned for their 15-year Anniversary dolls which are now currently in the works.

MaruandFriends.com
Customer service 305-577-6878
305-577-6878

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