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Products from the minds of parents, for the benefit of kids everywhere.

For Kids By Parents®, Inc. was created out of the need to solve a particularly annoying parenting problem with my oldest son in his potty training phase, peeing through the gap between the toilet seat and bowl.  My attempt to solve this problem resulted in the creation of our 1st product, the P-flector®, which is our initial contribution to the juvenile products industry.  

The P-flector® is a flexible urine shield that attaches to the underside of a toilet seat and blocks the gap between the toilet seat and bowl, preventing seated potty-training kids from peeing through the gap.  The P-flector® therefore keeps potty training kids’ clothes and floors dry; say goodbye to cleaning up urine puddles, yellow stains down the front of the toilet or yellow stained floors in front of the toilet.  The P-flector® is easy to attach, can be cleaned in place and saves parents and care-takers time and avoids the frustration of cleaning up the mess associated with this type of potty-training accident.  

The P-flector® is made of a flexible material that allows it to conform to the shape of both flat bottom round and elongated toilet seats.  It can also attach to some curved bottom seats.  It’s attached to the seat with pressure sensitive double-sided tape and once attached, it can stay in place for extended periods of time.  While the tape is not permanent, additional tape is available to reapply it as needed.  

The P-flector® has won the 2021 Mom’s Choice Award, and Creative Child Magazine’s 2020 and 2019 Product of the Year Award in their Potty-Training Category.  It was also a nominee for the All Baby & Child 2018 New Product Award of Distinction in the Parent Helpers Category.  While we did not win this award, we were very happy with the nomination.

While the P-flector® was designed for potty training kids, For Kids By Parents®, Inc. has learned that individuals with special needs and seniors also use the P-flector®.  We are happy to see that the P-flector® can benefit a wide range of users.  The P-flector® (and additional tape) are available on Amazon.com.  

www.forkidsbyparents.com
info@forkidsbyparents.com

Packing Smiles into Lunchboxes 


Your one-stop-shop for best-selling school lunch gear


Funkins is the lovable, eco-conscious children’s brand that has been helping to make school lunchtime cleaner and greener, and more fun, for over 10 years.  Starting with their original flagship product – Funkins cloth lunchbox napkins for kids, the Funkins line has continued to grow every year.  This multi-award-winning, mom-owned company continues to offer innovative and reimagined lunchbox products that parents and kids are looking to buy, such as lunch bags, lunchbox notes, waterproof name labels for food and drink containers, bamboo dishes, and so much more.

Designed by a mom who was looking for kid-sized cloth napkins, Funkins cloth napkins and placemats have been brightening school lunch tables across the world.  Especially now in our pandemic world, mealtime calls for safe eating.  Funkins washable, durable, and thick cloth placemats help keep eating spaces clean, and their machine washable lunch bags can be washed easily.

An award-winning brand, Funkins is known and trusted by families, teachers and retailers for their high-quality products that are bright and joyful and loved by kids. Available in over 12 fun patterns, such as ninjas, unicorns, mermaids and dinosaurs, there is a unique pattern for everyone! Buy all matching items together to make shopping easier.  In recent years, Funkins products have become celebrity kid favorites sported by the families of Jenifer Lopez, Julie Bowen, and dozens more.  Committed to making high quality products that can be washed and reused over and over again, Funkins is a must-have brand for Back to School.  

www.myfunkins.com
info@myfunkins.com
(855) 693-8656

Creative expression shines with the brands

MindWare Wholesale

For over 30 years, the MindWare brand has been one that families, teachers and retailers know and love. With play-based learning designed into every product, MindWare answers the
growing need for educational toys and games. Brands like KEVA, Q-BA-MAZE, Dig It Up! and
Science Academy deliver STEAM enrichment while providing endless hours of hands-on fun.

Paint Your Own, Make Your Own, Color by Number and Extreme Dot to Dot. And family game night is sure to be a hit with award-winning titles like Qwirkle, Q-bitz, PicWits! and 
Twangled. The MindWare line continues to grow every year with innovative products that are just what today’s parents, teachers and kids are looking for. In 2017, MindWare expanded its line of brainy toys by acquiring Peaceable Kingdom. This beloved line of wholesome, adorably-
designed, high-quality products nourish children’s social-emotional and cognitive development. From games and puzzles to cards and diaries, the playful products inspire cooperation and cultivates kindness — because kids who play well together play well in the world.

MindWare Wholesale has been helping retail stores around the world spark imaginations and add more fun to their shelves with their incredible lines of products. They know that for retailers, lasting play value is paramount, and quality should never be compromised.

MWWHOLESALE.BIZ  
INFO@MWWHOLESALE.BIZ  
800.296.9485

Wikki Stix are a staple of childhood

Spending time in our wonderful specialty toy stores makes us feel like the toy industry is a small, cozy intimate affair. So when young parents tell us how excited they are to buy Wikki Stix for their children…because they remember having so much fun with them when they were kids...we realize the longevity or continuum of this business.

And hearing those young parents makes us realize that for a great many, Wikki Stix are a staple of childhood. If you’ve seen our ads in this magazine, you know that we are proud to be a
multi-generational product. You’ll see our ad with the cute girl in pigtails, and a starburst saying “There’s a new 4-year-old every day!” LOTS, in fact. To be more precise, there are approximately 5 million 4-year-olds in the U.S. currently. That’s a very big market!

The best-selling, basic Wikki Stix packages of Primary and Neon…along with the adorable Rainbow Pak…continue to fly out the door, as they have for 30 years. The versatility of the product allows creative Kayla to explore her amazing talents and a nuts-and-bolts guy like Aiden to build the entire solar system as a mobile...just like his dad did.

So a lot of those 4-year-olds will be new to Wikki Stix this year… just like their parents were...way back when! There’s something to be said for longevity.

www.wikkistix.com
info@wikkistix.com
800-869-4554

Indulge your Imagination Since 1997

Indulge your Imagination Since 1997 Aeromax has set out to create dress up to spark the imaginations in children.

Even though the company began with at angle-free toy parachute, Aeromax is probably best known for its high-quality dress up gear for infants, adults, and everyone in between. Not just for Halloween, dress-up outfits from Aeromax are carefully designed to with stand the test of time. The quality is so amazing, that kids will out grow them long before they wear them out. Giving kids these amazing choices for costumes makes it so much fun to play dress up without raiding mom and dad’s closet.

There is nothing more amazing than watching your kids pretend and have a blast doing it. Children today need play time away from TVs, phones and computers. Imaginative play is an important part of childhood. Aeromax, Inc. specializes intoys and dress-up gear that encourage creative, battery-free thinking.

Aeromax has 30+ “Get Real Gear” outfits that are designed to look exactly like uniformsand attire worn by adults in real careers. Kids love pretending to be doctors, scientists, fire fighters and so much more in these true-to-life outfits. The “GetReal Gear” Astronaut costume is so realistic, it’s sold at the Kennedy Space Center’s gift shop and at the Smithsonian National Air and Space Museum Store.They have also shown up in TV commercials, shows and have even become thego-to dress up outfit of choice for celebrity’s kids.

www.aeromaxtoys.com

info@aeromaxtoys.com

877-776-2291

Fun Passover Game

TorahLine® Game by 613 Games

Learn the Exodus from Egypt in a family-friendly, game format. Includes:
* 100 game cards, 54 tokens, & rulebook
* Downloadable Activity Sheet
* 10+ Ways to Play
* 15 minutes of fun for 2 to 6 players, ages 8 and up

Based in Seattle, 613 Games designs card and board games that captivate children and families to foster fun learning through game play. The games have been used to educate children at home and in the classroom, at camps, and after school programs.

Perfect Passover Gift - Moms’ love! Kids have fun. Great host gift. No seder should be without.

Social Media Support - Web blog and Facebook post with order.

Large Retail Box - Stackable 10.75” x 7.5” x 2.75” retail box provides strong in-person merchandising support.

Must have gift for Passover 2021

www.613games.com
sales@613games.com

A new kind of publisher, for a new kind of reader

Reading is changing.

We live in an age of distractions, with entire industries built around the goal of getting our attention. At the same time, the popularity of short-form entertainment has exploded. Given these trends, it’s only natural for our attention spans to be decreasing, and our patterns of consuming information to be changing.

Where does Second Story Up fit in?
Long-form fiction is our passion, exciting stories of adventure and mystery that also speak in terms of metaphor and analogy. The best story, for us, is one that’s fast and easy to read. It takes us away from the world, but stays with us long after we’re done reading. It leaves us asking questions and looking around with new eyes.

The mission of Second Story Up is to bring those kinds of experiences to today’s readers.

Our first two books, Bradley's Dragons and The Boy With The Sword, are award-winning books for kids aged 8 - 16. They're available in hardback, paperback, and e-book.

Those are just the beginning. While we continue to work on more books, we’re also building new ways to share our stories, and by "our" we don’t mean just the ones we are writing.

Those are only the beginning.

Second Story Up
PO Box 621166
Oviedo, FL 32762
www.secondstoryup.com
sales@secondstoryup.com

Think Wikki...Do Wikki!

It’s Game Time! At least in Wikkiland. Introducing the brand new Do-Wikki family fun game. It’s about time Wikki Stix had a game!

Not just for the kids, but something Mom and Dad can enjoy, too. Plus, zany fun for those hard-to-entertain ‘tweens!

While a lot of what’s happened in Wikkiland the past few months has revolved around homeschooling and the educational applications of Wikki Stix...we are happy to be looking forward now to Christmas! And a new family game tops our Christmas list!

Do-Wikki offers instructions which provide multiple ways to play...making it an easily adaptable game everyone can enjoy.  

Do-Wikki packaging is a bit of a departure from our norm. Instead of a slick, fancy folding carton, the box is a sturdy standard utility box, with a fun, colorful wrapper, which combine to help keep costs down. And, the sturdy box will be useful to hold all the game components securely at hand.

While we typically introduce only one new item at a time, somehow our line has grown to offer 58 Wikki Stix products! Most are truly intended for kids, but we do have a few for grown-ups that make great Christmas gifts or stocking stuffers.  

How about Fixables...the amazing quick-fix repair kit...in Dad’s stocking this year? Or Armchair Fun for Seniors, the hands-on doodle product for elderly family members...something entertaining to do in the comfort of any easy chair...or wheelchair. Winner of the Mom’s Choice Gold Award.

All are in-stock and available to ship asap...from the dedicated elves in Wikkiland! As we say this holiday season...Think Wikki...Do Wikki!

www.wikkistix.com
info@wikkistix.com
800-869-4554

Join Our Journey

If you are looking for toys that both entertain and help your children learn, then The Learning Journey is for you. The Learning Journey has spent the past 25 years designing and developing toys that are so much fun that kids will not even realize they are learning. The Learning Journey opened its doors in 1995 and is now in numerous international markets with products in multiple languages, including a large range of bilingual products.

At The Learning Journey, we pride ourselves in the designing and manufacturing quality of our exclusive line of award-winning children's interactive educational products. All products, at The Learning Journey, encourage learning, and help children to enhance their potential and develop confidence. They offer excellent value for your money while at the same time offer high educational value. These products build on the skills necessary for children to be prepared for school and beyond.

The Learning Journey has conducted extensive research of worldwide curriculum to determine the specific skills children need to develop during the various stages of their early lives. Comprehensive investigation revealed that the hundreds of specific skills identified fell into one or more defined categories. These categories were further developed and today make up The Learning Journey Skill Sets list. Look for these Skill Set icons on the back of The Learning Journey’s products.

Check out all the great products from The Learning Journey and show your little ones how learning can be fun!

602-787-1115
24435 N 20th Dr, Phoenix, AZ 85085
info@tlji.com
www.thelearningjourney.com

The Pacific Play Tents Farm Fresh House Tent

Imagination can come from anywhere, especially if it is hidden in a play tent or found in a maze of tunnels. Since 1993, Pacific Play Tents has been recognized as the unsurpassed standard for quality play tents, tunnels and accessories. All of our products are easy to use, versatile and durable enough for years of imaginative play. With safety at the forefront of the design in all of our products, Pacific Play Tents is the perfect addition to any child’s bedroom, backyard, picnic, barbeque, sports event, beach day or birthday party.

The Pacific Play Tents Farm Fresh House Tent is here to serve up endless farm stand fun for foodies of all ages! At 48" x 38" x 48," this house tent is large enough for a handful of mini farmers to sell their goods from farm to table in style and comfort. Featuring durable polyester fabric designed for indoor and outdoor use, this product is sure to hold up to years of planting and harvesting. The Farm Fresh House Tent is constructed of double stitched seams, radius cut hook and loop fasteners, and Super Poles™ that not only ensure safety and security, but are also color-coated and come with a sturdy carrying bag for simple set-up and storage. Your child will enjoy plentiful natural light and fresh air to go along with their newly-picked produce thanks to the No-See-Um mesh. As the sun starts to set, use the built in hanging hook to attach a lantern and keep the market open!

As the weather starts to get colder outside, bring this versatile House Tent indoors. The Farm Fresh color pallet is a perfect companion to fall decorations! Using it as an indoor farmers market stand is a great way for your little ones to practice math and counting money during their break from school, to learn customer service skills and to use their imaginations.

pacificplaytents.com

blog.pacificplaytents.com

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